SWOT report Rituals
Y2-Q1-IBMS-BS-IMP Title course: International Marketing Planning
Field Name
Description
Title of module
International Marketing Planning
Academic Year
2014-2015
Year of Study 2
Period
Q1
Start week of teaching activities
September 2014, week 1
Study load
2 ECTS
Learning Outcomes / Competencies
IMP has three objectives:
Improve student’s general and practical marketing knowledge and understanding;
Students will learn how to apply a general purpose structure for international marketing planning;
Students will learn to recognize and understand the underlying dynamics and relationships between elements of International marketing Planning.
Link with IBMS Framework competencies
Profession Related Competencies
Focus on:
1-10
International Marketing Management (P6)
The student is able to complete an international marketing plan /strategy bases on marketing and finance objectives that have been set by the team for the international company.
Generic Competencies
Focus on:
1 - 10
Leadership (G1)
The student is able to supervise and guide a team/group in such a way that it leads to an optimal group result.
Co-operation (G2)
.
The student is able to initiate co-operation with others, to ask for input of team members, to exchange information/knowledge and ideas with them and to actively inquire whether he/she can be of help for the group.
Communication (G3)
Good operational command of the language in a wide range of real world situations, e.g. can participate effectively in discussions and meetings. Good operational command of presenting information or ideas in minutes, reports, graphs, and presentations.
Analysing and information processing (G4)
To be able to work in a more complex situation, and to systematically execute a research, report on the findings and to translate them into useful conclusions. To use theoretical concepts and the ability to translate these concepts into an information need.
Creative
Field Name
Description
Title of module
International Marketing Planning
Academic Year
2014-2015
Year of Study 2
Period
Q1
Start week of teaching activities
September 2014, week 1
Study load
2 ECTS
Learning Outcomes / Competencies
IMP has three objectives:
Improve student’s general and practical marketing knowledge and understanding;
Students will learn how to apply a general purpose structure for international marketing planning;
Students will learn to recognize and understand the underlying dynamics and relationships between elements of International marketing Planning.
Link with IBMS Framework competencies
Profession Related Competencies
Focus on:
1-10
International Marketing Management (P6)
The student is able to complete an international marketing plan /strategy bases on marketing and finance objectives that have been set by the team for the international company.
Generic Competencies
Focus on:
1 - 10
Leadership (G1)
The student is able to supervise and guide a team/group in such a way that it leads to an optimal group result.
Co-operation (G2)
.
The student is able to initiate co-operation with others, to ask for input of team members, to exchange information/knowledge and ideas with them and to actively inquire whether he/she can be of help for the group.
Communication (G3)
Good operational command of the language in a wide range of real world situations, e.g. can participate effectively in discussions and meetings. Good operational command of presenting information or ideas in minutes, reports, graphs, and presentations.
Analysing and information processing (G4)
To be able to work in a more complex situation, and to systematically execute a research, report on the findings and to translate them into useful conclusions. To use theoretical concepts and the ability to translate these concepts into an information need.
Creative