Swot on Mcdonalds
EXECUTIVE SUMMARY
McDonald’s India was incorporated as a wholly owned subsidiary – McDonalds India Pvt Ltd (MIPL) in 1993. In April 1995, the wholly owned subsidiary entered into two 50:50 joint ventures. The first with Connaught Plaza Restaurants (Mr Vikram Bakshi) to own and operate the Delhi restaurants, and Hardcastle Restaurants (Mr Amit Jatia) to own and operate the Mumbai outlets.
This marked the beginning of an incredible era in the international McDonalds timeline. It was the beginning of remarkable growth, lengthy product adaptations, and the entry into a market that was so culturally diverse many saw the venture as unrealistic and essentially a waste of time.
This report entails the lengths at which McDonalds had to adapt and connect with the local populations. A brief history is supplied about the company and the nation in question. An analysis of the strengths, weakness, opportunities, and threats is provided and an insight into the most important of all external and internal factors.
Major cultural issues and distinctive sociological features are presented throughout the report, along with an insight into McDonalds India’s continual growth.
TABLE OF CONTENTS
1.0 Introduction…………………………………………………………………………….4-5
2.0 SWOT analysis
2.1 Strengths…………………………………………………………………………6
2.2 Weaknesses……………………………………………………………………....6
2.3 Opportunities…………………………………………………………………….7
2.4 Threats…………………………………………………………………………...7
2.5 SWOT findings…………………………………………………………….…..7-8
3.0 Cultural fit………………………………………………………………………………..9
4.0 Cultural issues……………………………………………………………………..….9-10
5.0 Progression and Structure……………………………………………………………...10
6.0 Strategies and Success…………………………………………………………………..11
7.0 References……………………………………………………………………………….12
1.0 INTRODUCTION
McDonalds for many years has been the leader in global fast food, franchised outlets. It has set the standard, for quick, reliable and consistent food, worldwide. The company has rapidly
McDonald’s India was incorporated as a wholly owned subsidiary – McDonalds India Pvt Ltd (MIPL) in 1993. In April 1995, the wholly owned subsidiary entered into two 50:50 joint ventures. The first with Connaught Plaza Restaurants (Mr Vikram Bakshi) to own and operate the Delhi restaurants, and Hardcastle Restaurants (Mr Amit Jatia) to own and operate the Mumbai outlets.
This marked the beginning of an incredible era in the international McDonalds timeline. It was the beginning of remarkable growth, lengthy product adaptations, and the entry into a market that was so culturally diverse many saw the venture as unrealistic and essentially a waste of time.
This report entails the lengths at which McDonalds had to adapt and connect with the local populations. A brief history is supplied about the company and the nation in question. An analysis of the strengths, weakness, opportunities, and threats is provided and an insight into the most important of all external and internal factors.
Major cultural issues and distinctive sociological features are presented throughout the report, along with an insight into McDonalds India’s continual growth.
TABLE OF CONTENTS
1.0 Introduction…………………………………………………………………………….4-5
2.0 SWOT analysis
2.1 Strengths…………………………………………………………………………6
2.2 Weaknesses……………………………………………………………………....6
2.3 Opportunities…………………………………………………………………….7
2.4 Threats…………………………………………………………………………...7
2.5 SWOT findings…………………………………………………………….…..7-8
3.0 Cultural fit………………………………………………………………………………..9
4.0 Cultural issues……………………………………………………………………..….9-10
5.0 Progression and Structure……………………………………………………………...10
6.0 Strategies and Success…………………………………………………………………..11
7.0 References……………………………………………………………………………….12
1.0 INTRODUCTION
McDonalds for many years has been the leader in global fast food, franchised outlets. It has set the standard, for quick, reliable and consistent food, worldwide. The company has rapidly
References: BBC News, India’s Population, http://news.bbc.co.uk/2/hi/3575994.stm Long way for India to go on the retail front, Business Line, December 6, 2000 McDonalds Corporation 2002 Annual Report, www.mcdonalds.com/investors McDonalds India, 2008: www.mcdonaldsindia.com/McDonaldsinIndia.pdf The Golden Arches in India: A Case of Strategic Adaptation, Dr Amit Rangnekar The Golden Arches in India: A Case of Strategic Adaptation, Dr Saroja Subrahmanyan Various financial reports, facts and findings, http://www.mcdonalds.com