Preview

Swot for Tip Top Up Bread, a Aussie Bread Brand

Good Essays
Open Document
Open Document
922 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Swot for Tip Top Up Bread, a Aussie Bread Brand
Strengths

The Tip Top Up Bread got several strengths in the market. Tip Top Up Bread was a 50 years-old brand, its great brand name in Australia with good reputation gain it got a large number of loyal customer, when the Tip Top Company introduce the Tip Top Up Variety in the market, these loyalty customer would willing to try this new product.

It is now the dominating brand selling the nutrition added bread. These monopoly market place make consumers who want to buy nutrition added bread have no choice, but to choose their bread. But at the same time, although the bread is nutrition added, it maintains a competitive price, which is more or less the same as the tradition normal one.

And the product itself is also good enough to make a profit, it can match it core competencies with the market opportunity, the trend of having health product. And the Omega 3 added bread, got no smell and the fishy aftertaste when comparing to the traditional fish oil capsules, which is also rich in Omega 3, the brand soon turn this threat into a opportunity as those children do not like the fishy aftertaste would now have a new choice. And in the website, CHOICE.COM.AU, the Tip Top Up Bread was being recommended as a good choice for kids, when the website act as a source of indentifying the healthy food that parents would buy for their children, the variety would absolutely increase its sales.

Moreover, it have good place, the Tip Top Up bread are available in most supermarket, Woolworths and Coles and even in some convenient shop, this good distribution of good make it have a higher value in the mind of the customers.

It also got good promotion, there are some creative advertisement for the Tip Top Up Bread which is quite impressive to promote the new series of bread.

Weaknesses Although it is a good idea to add nutrition in the bread, It doesn’t mention where is the nutrition from. Say, the Omega 3, is it get from natural source or artificially made, if

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Cheerios Swot Analysis

    • 1092 Words
    • 5 Pages

    With more and more people looking towards healthy eating and watching the contents of their food intake, companies are now branding products to show the health benefits. Equally, existing companies and brands are having to create new strategies and change their products to contain healthy benefits to promote, attract or keep their customer basis. The Mintel report by Clifford (2012) states that ‘25-34s appear to be attracted to healthy cereals, being the most inclined to use high-fibre cereals, muesli, diet cereals, granola and added health cereals.’ According to a report by Strutton (2012) this has a direct affect on the brands marketing as Cheerios has now targeted children through their parents, which states that Cheerios is ‘playing the kiddie card’ in terms of marketing. This is a strong move in the current market and moving with the trends. This is also helped with such Government campaigns such as Change4 Life which is there to actively encourage consumers to have a healthy start to their day…

    • 1092 Words
    • 5 Pages
    Satisfactory Essays
  • Better Essays

    The following paper reviews how the Magnolia Bakery, offers its products and services to a target markets that are considering fresh bread from the oven every day delivery at the customers’ doors, early in the morning, for family breakfast. This discussion reviews include several areas such as the product features and benefits; the phases of the product’s lifecycle; the packaging of the product; the pricing strategy, and the channels of distribution.…

    • 1997 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    The marketing campaign of the healthy product that borrowed marketing tactics from junk food products have been successful and unsuccessful at the same time. The example of the idea that kids are in…

    • 537 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    WHEATIES Case Study

    • 1442 Words
    • 4 Pages

    Wheaties iconic orange box featuring athletes, many of them legends in their sports and the timeless slogan “ Breakfast of Champions ” pioneered and ruled ready to eat cereal market, the 91 year old brand now ranks 17th among the US cereal brands. Over the preceding few years, the brand has experienced a steady decline in its market share from high single digits to barely 1% market share. Wheaties needs to come up with a comprehensive marketing strategy to revive its existence and demand.…

    • 1442 Words
    • 4 Pages
    Powerful Essays
  • Better Essays

    This paper is about Panera Bread Company and the strategy it employs to become the best brand name of fresh bread in the United States. Panera Bread specializes in providing fresh goods, made-to-order sandwiches, salads, soups, custom roasted coffees and other cafe beverages. The company generates revenues through three business segments: company bakery-café operations, franchise operations and fresh dough operations. The company’s bakery-café operations segment is comprised of the operating activities of the bakery-cafes, owned directly and indirectly by Panera. Their franchise operations segment is comprised of the operating activities of its franchise business unit, which licenses qualified operators to conduct business under the Panera Bread and Paradise Bakery & Café names while the fresh dough operations segment supplies fresh dough items and indirectly supplies proprietary sweet goods items through a contract manufacturing arrangement to both company-owned and franchise-operated bakery-cafes. Panera’s vision is to create a specialty café anchored by an authentic, fresh-dough artisan bakery and upscale quick service selections. With its goals and objectives of becoming one of the leading fast-casual restaurant chains and becoming a dominant restaurant operator across the nation, Panera Bread’s use of a broad differentiation strategy has helped their profitability and growth and rivals have found it hard to compete with the competitiveness of Panera Bread. This strategy has also being helping the company attain its goals and objectives.…

    • 1371 Words
    • 6 Pages
    Better Essays
  • Good Essays

    So, the strategic positioning of Panera Bread was to provide fast food with higher quality and by this distinguishing itself from its rivals. For example, as given in the case 8, the rich menu offerings of Panera Bread were regularly reviewed and revised to sustain the interest of regular customers, satisfy changing customer preferences, and be responsive to various seasons of the year. New menu items were tested first in few cafes and then if they were successful they were rolled out system wide. By this, Panera distinguished itself as a bread expert in its industry, by making…

    • 873 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Kellogg Company was established initially in USA with an image of healthy lifestyle breakfast. Special K as one of the brand in Kellogg’s brand family has been launched for many years, and it has performed very well on brand building. But if not continually managed and upgraded, brand has a life cycle and soon reach maturity (Bradley Frank, 1995) and eventually decline. For a single product category of household products in the USA, Jones (1986) has reported that for the period 1936-77only two of the five most important brands in 1936 were still on the market in 1977, and with severely reduced market shares; of the twelve most important brands introduced since…

    • 942 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Panera Bread Company

    • 734 Words
    • 3 Pages

    Panera Bread’s strategy is “to provide a premium specialty bakery and café experience to urban workers and suburban dwellers.” This strategy is most closely aligned with a broad differentiation strategy, or being unique in ways that a broad range of consumers find appealing. Prior to taking the Panera concept nationwide, the owners performed cross-country market research and concluded that consumers could get excited about a quick, high quality dining experience. The concept is a mix between fast food and casual dining, or fast casual. By choosing this strategy, Panera is attempting to achieve competitive advantage in the unique offerings it provides, offerings that rivals don’t have and can’t afford to match. In this case, delicious handcrafted bread arriving fresh daily, served in an inviting atmosphere is the company’s competitive advantage and core competency.…

    • 734 Words
    • 3 Pages
    Powerful Essays
  • Better Essays

    The growing concern for healthy food is an opportunity to the food chain. They have successfully exploited this opportunity and positioned themselves as market leaders. This niche is futuristic and is bound to continue expanding and this to them is a great opportunity.…

    • 910 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    In this case, our primary benefit is the fact that Special K is low fat cereals. Our fifth level of competition is the budget competition. As we are from a customer perspective, and as our product is cereals, we figured that the customer’s money depend on the Food and Entertainment. As we see, “Food and Entertainment” is very wide, and can be developed in several domains such as breakfast food, hot beverage and even cinema. We are now going to establish the main type of food for breakfast: we have bread, cereals and oat flakes, furthermore as a consequence, those brand product figure to be competing against Special K. We notice then, different types of cereals, such as kids’ cereals, low fat cereals and very nutritive cereals, as Special K is known to be low fat cereals, we know that there are different brands for low fat cereals, such as Kellogg’s, Nestle or Jordan’s. To finish, our first level is product variant, here for our product the variant is to be low fat and nutritional.…

    • 705 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    The production of RTE cereal requires dough as the raw materials. Due to the fact that dough is a very common material, the power of the suppliers is low. Buyer’s switching costs were low because customers can freely choose different brands and products. Companies, in order to increase their customer’s brand loyalty to certain products, are offering coupons and promotions, which subsequently increase the buyers’ switching cost and weaken buyer’s bargaining power. There is high competition existing among RTE cereal companies; the Big Three companies had strong position and market share in the industry and are continuously introducing new brands and products causing increased competition in the industry.…

    • 1754 Words
    • 8 Pages
    Better Essays
  • Best Essays

    References: Dobie, K (2012). “Bread industry a little stale” Available at: http://www.smartcompany.com Article available at: http://www.smartcompany.com.au/food-and-beverages/048348-bread-industry-a-little-stale.html…

    • 4369 Words
    • 18 Pages
    Best Essays
  • Good Essays

    Company Q should offer a wider variety of health-conscious products for health seeking and extreme allergy sufferers. By doing so, it will increase its revenue while still being socially motivated. Buying from local farmers will provide fresh produce that most supermarkets don’t offer and helps improve the economy in the community. These products are usually much better for customers and can be sold at reasonable prices. On top of offering local food the stores should also be open to new products such as gluten-free, dairy-free, organic and vegan. While many healthy products lines are unreasonably priced, there are still financially conscious health food companies that are still working towards a healthier tomorrow. Though more expensive, offering more selection will increase customer’s satisfaction and the business expand its customer…

    • 777 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    "I think their product line is a strength. They have a very diverse product line. They seem to have gone the way of trying to get into the organic markets as well. They are getting a little bit more involved with not just ‘plain old bread’ like they used to be. So I think they are trying to adapt and appeal to a broader audience, I would guess."…

    • 888 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Chicken And Mushroom Dimsum

    • 7419 Words
    • 48 Pages

    Resources. Each one must be able to cope with the expected and unexpected turns of…

    • 7419 Words
    • 48 Pages
    Good Essays

Related Topics