Swot Analysis Strengths
A
h Tools esearc to R Guide
SWOT Analysis
Eva Chen Paul Bruneski
SWOT Analysis Strengths, Weaknesses, Opportunities, Threats
History of SWOT
In the 1960’s and 70’s, Albert Humphrey is said to have developed this strategic planning tool using data from the top companies in America at the time. A SWOT Analysis looks at the strengths, weaknesses, opportunities and threats that are relevant to an organization in a new venture. A SWOT Analysis is a tool which allows users to look at the direction a company or organization may wish to move towards in the future. A SWOT Analysis is a useful tool, which in conjunction with others can help make informed decisions.
Table of Contents
History of SWOT Definition of SWOT 1
1
Internal and 2 External Factors Guides for using SWOT 2
Potential Uses of 3 SWOT Strengths & Weaknesses of the method 3
Example: SWOT 4 of British Airway
Definition of SWOT
By specifying clear objectives and identifying internal and external factors that are either helpful or not, a short and simple SWOT analysis is a useful resource which may be incorporated into an organizations strategic planning model.
Strengths- Internal attributes that are helpful to the organization to achieving its objective Weaknesses – Internal attributes that are harmful to the organization to achieving its objective Opportunities – External factors that help the organization achieve its objective Threats - External factors that are harmful to the organization to achieving its objective
A SWOT Analysis Can be Used for:
Workshop sessions Brainstorming meetings Problem solving Product evaluation Strategic planning Competitor evaluation Personal development planning
After identifying the SWOT’s, identification of the factors and their interdependence helps clarify the steps needed to achieve the ending objectives.
Internal and External Factors
The aim of any SWOT analysis is to identify the key internal and external
h Tools esearc to R Guide
SWOT Analysis
Eva Chen Paul Bruneski
SWOT Analysis Strengths, Weaknesses, Opportunities, Threats
History of SWOT
In the 1960’s and 70’s, Albert Humphrey is said to have developed this strategic planning tool using data from the top companies in America at the time. A SWOT Analysis looks at the strengths, weaknesses, opportunities and threats that are relevant to an organization in a new venture. A SWOT Analysis is a tool which allows users to look at the direction a company or organization may wish to move towards in the future. A SWOT Analysis is a useful tool, which in conjunction with others can help make informed decisions.
Table of Contents
History of SWOT Definition of SWOT 1
1
Internal and 2 External Factors Guides for using SWOT 2
Potential Uses of 3 SWOT Strengths & Weaknesses of the method 3
Example: SWOT 4 of British Airway
Definition of SWOT
By specifying clear objectives and identifying internal and external factors that are either helpful or not, a short and simple SWOT analysis is a useful resource which may be incorporated into an organizations strategic planning model.
Strengths- Internal attributes that are helpful to the organization to achieving its objective Weaknesses – Internal attributes that are harmful to the organization to achieving its objective Opportunities – External factors that help the organization achieve its objective Threats - External factors that are harmful to the organization to achieving its objective
A SWOT Analysis Can be Used for:
Workshop sessions Brainstorming meetings Problem solving Product evaluation Strategic planning Competitor evaluation Personal development planning
After identifying the SWOT’s, identification of the factors and their interdependence helps clarify the steps needed to achieve the ending objectives.
Internal and External Factors
The aim of any SWOT analysis is to identify the key internal and external
References: and Additional Resources Chapman, A. (2007). SWOT analysis. Retrieved October 10, 2007, from http://www.businessballs.com/swotanalysisfreetemplate.htm JRC European Commission. (2007). SWOT (strengths weaknesses opportunities and threats) analysis. Retrieved October 19, 2007, from http://forlearn.jrc.es/guide/2_design/meth_swot-analysis.htm SWOT analysis.(2007). British Airways, PLC SWOT Analysis, , 5. Tuckwell, K. J. (2007). Strategic planning principles. Integrated marketing communications: Strategic planning perspectives (2nd ed., pp. 47-51). Toronto: Pearson Education Canada. Wikipedia. (2007). SWOT analysis. Retrieved October 20, 2007, from http://en.wikipedia.org/wiki/SWOT_Analysis