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Swot Analysis Redbox

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Swot Analysis Redbox
Redbox is a DVD rental kiosk, which were first tested at various McDonald’s locations in
Denver, Colorado. The Redbox business expand to grocery stores, retail stores, and other businesses. Redbox offers DVD’s, Blu-Ray discs, and video games. Redbox has rented more than 3.7 billion discs and is available at about 35,000 locations nationwide, including leading grocery, drug and convenience stores, and select Walgreens, Walmart and McDonald’s locations
(Redbox, 2016). Redbox uses predictive analytics to better understand the organization kiosks sales at the various locations. Analytics enables Redbox to determine which location needs to be stocked with additional DVD’s or a specific movie title based on customer’s rental habits.

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