Swot Analysis on Starbucks Expansion Campaign to Vietnam
Topic: Search for a company’s new project or new investment plan and present it. Analyse its SWOT
Presentation project: Starbucks’ market expansion campaign in Vietnam
PRESENTATION TRANSCRIPT
Good afternoon everybody. Thank you for making the effort to come here. It’s an honor for us to get the chance to meet you today. My name is Viet Huong and I’m the leader of group 2, which also includes Lan Huong, Tri, Phuong and Ha. As you all know, coffee is one of the world’s most popular kinds of drink and among the biggest names in the coffee industry is Starbucks Coffee Company. And recently, Starbucks HAS brought its special taste to our country. Therefore, this afternoon, we’d like to make a short report on Starbucks expansion campaign in Vietnam. This should only last about 25 minutes. We’re going to present this project in two sectors: general information about the campaign and the SWOT analysis. If you have any question, we’ll be happy to answer at the end of the presentation. It would be glad if we could have your comments or replies to our talk.
To begin with, I’d like to fill you in on some basic information about this company. Starbucks Coffee Company is an American global brand based in Seattle, Washington. It is the largest coffeehouse company in the world with nearly 21,000 stores in 62 countries. The first Starbucks opened on March 30th, 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker. They were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet. Originally, the company was to be called Pequod, but this name was rejected by some of the co-founders. The company was instead named after the chief mate on the Pequod, Starbucks. The company is primarily known for selling coffee, but it also sells other hot and cold beverages, pastries, sandwiches and other snacks. However, in the last five years, Starbucks has had a major dip in its stock price. Its stock price went from $35 in 2007 down to less than $10 in
Presentation project: Starbucks’ market expansion campaign in Vietnam
PRESENTATION TRANSCRIPT
Good afternoon everybody. Thank you for making the effort to come here. It’s an honor for us to get the chance to meet you today. My name is Viet Huong and I’m the leader of group 2, which also includes Lan Huong, Tri, Phuong and Ha. As you all know, coffee is one of the world’s most popular kinds of drink and among the biggest names in the coffee industry is Starbucks Coffee Company. And recently, Starbucks HAS brought its special taste to our country. Therefore, this afternoon, we’d like to make a short report on Starbucks expansion campaign in Vietnam. This should only last about 25 minutes. We’re going to present this project in two sectors: general information about the campaign and the SWOT analysis. If you have any question, we’ll be happy to answer at the end of the presentation. It would be glad if we could have your comments or replies to our talk.
To begin with, I’d like to fill you in on some basic information about this company. Starbucks Coffee Company is an American global brand based in Seattle, Washington. It is the largest coffeehouse company in the world with nearly 21,000 stores in 62 countries. The first Starbucks opened on March 30th, 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker. They were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet. Originally, the company was to be called Pequod, but this name was rejected by some of the co-founders. The company was instead named after the chief mate on the Pequod, Starbucks. The company is primarily known for selling coffee, but it also sells other hot and cold beverages, pastries, sandwiches and other snacks. However, in the last five years, Starbucks has had a major dip in its stock price. Its stock price went from $35 in 2007 down to less than $10 in