Swot Analysis of Victory Liner
The patriarch, Jose Isaac Hernandez, was a survivor. As a young boy he experienced the death of his mother and two siblings. As an adult, he saw the demise of his young first wife. Now a husband once again - to his second wife, Marta, a daughter of a Bulakeño businessman - Jose needed to exercise the resilience and creativity he had learned as a young boy. His family was caught in the middle of the second war of the 20th century. As his motor shop declined, he traded goods and made and sold soaps and combs. After all, he had to come up with ingenious ways of putting food on the table.
During the Japanese occupation, Jose was obliged to service engines and fix firearms of both the Japanese and the guerillas. With his keen sense of mechanical trouble, no one could fool him. He assessed engine trouble by listening first to the running engine. There was another story that said Jose’s skill was tested when he was asked to dismantle and re-assemble a jeep. After he finished, the Japanese became regular customers of his shop. However, he almost lost his life again when some soldiers accused Jose and Leonardo (Marta’s brother) of scavenging and punished them by tying them to the end of a boat and dragging them along the river bank. Another time, Jose was accused of helping rebels and was imprisoned at Fort Santiago in Intramuros where food rations of salt-covered rice balls were rolled on the ground to the prisoners.
1945-1952: When the Second World War ended in the Pacific, the Americans found it too expensive to bring back their M-38 Jeeps and six-wheeler Chevy trucks (“weapons carrier”) so a lot of these were left scattered around the country. Jose saw an opportunity and, together with his brothers-in-law, Leonardo and Eugenio, they searched for spare parts for their delivery truck to resume their business of trading patis (fish sauce), bagoong (fish paste), and rice.
Public transportation was still in ruins. People just hitched a ride on passing vehicles, such as the
During the Japanese occupation, Jose was obliged to service engines and fix firearms of both the Japanese and the guerillas. With his keen sense of mechanical trouble, no one could fool him. He assessed engine trouble by listening first to the running engine. There was another story that said Jose’s skill was tested when he was asked to dismantle and re-assemble a jeep. After he finished, the Japanese became regular customers of his shop. However, he almost lost his life again when some soldiers accused Jose and Leonardo (Marta’s brother) of scavenging and punished them by tying them to the end of a boat and dragging them along the river bank. Another time, Jose was accused of helping rebels and was imprisoned at Fort Santiago in Intramuros where food rations of salt-covered rice balls were rolled on the ground to the prisoners.
1945-1952: When the Second World War ended in the Pacific, the Americans found it too expensive to bring back their M-38 Jeeps and six-wheeler Chevy trucks (“weapons carrier”) so a lot of these were left scattered around the country. Jose saw an opportunity and, together with his brothers-in-law, Leonardo and Eugenio, they searched for spare parts for their delivery truck to resume their business of trading patis (fish sauce), bagoong (fish paste), and rice.
Public transportation was still in ruins. People just hitched a ride on passing vehicles, such as the