Swot Analysis of Jet Blue
SWOT ANALYSIS
Strengths
JetBlue find its strength from the following:
Strong Brand
JetBlue is considered as a strong brand widely known among the people of US. JetBlue was named the number one U.S. domestic airline by Coned Nast Traveler magazine’s “Readers’ Choice Awards” for the six years in a row. This further strengthen people’s trust to JetBlue and improves the company’s brand name and credibility among its clients and competitors.
Unique flying experience
JetBlue offers a new flying experience but at a very low cost. They adhere to their company’s goal belief which is bringing “Humanity Back to Air travel”. It follows the low cost strategy of Southwest Airlines but differentiate itself by facilitating customer with entertainment stuff. They give unique flying experience by providing new aircraft, simple and low fares, leather seats, free live TV at every seat, pre-assigned seatings, reliable performance, & high quality customer service. They are also focused on point to point service to large metropolitan areas with high average fares or highly traveled markets that were underserved.
Efficient Utilization of Resources
They formulated an operating strategy that had produced the lowest cost per available seat mile of any major US Airline in 2001 – 6.98 cents versus industry average of 10.08 cents. With its strong capital base, Jet Blue was able to acquire a fleet of new airbus A320 aircraft. Jet Blue’s fleet is not only reliable and fuel efficient than other airline fleets, but also attended greater “economies of scale”.
Employees
Strong people on top management, several JetBlue executives are former employees of Southwest Airlines. They have prior experience in managing airlines thus any mistakes committed before and caused negative impact on pioneer airlines can be avoided. They can use their previous experience to formulate policies and decisions to improve JetBlue.
E-ticketing
With the help of Neeleman, the company was able to do E-ticketing using
Strengths
JetBlue find its strength from the following:
Strong Brand
JetBlue is considered as a strong brand widely known among the people of US. JetBlue was named the number one U.S. domestic airline by Coned Nast Traveler magazine’s “Readers’ Choice Awards” for the six years in a row. This further strengthen people’s trust to JetBlue and improves the company’s brand name and credibility among its clients and competitors.
Unique flying experience
JetBlue offers a new flying experience but at a very low cost. They adhere to their company’s goal belief which is bringing “Humanity Back to Air travel”. It follows the low cost strategy of Southwest Airlines but differentiate itself by facilitating customer with entertainment stuff. They give unique flying experience by providing new aircraft, simple and low fares, leather seats, free live TV at every seat, pre-assigned seatings, reliable performance, & high quality customer service. They are also focused on point to point service to large metropolitan areas with high average fares or highly traveled markets that were underserved.
Efficient Utilization of Resources
They formulated an operating strategy that had produced the lowest cost per available seat mile of any major US Airline in 2001 – 6.98 cents versus industry average of 10.08 cents. With its strong capital base, Jet Blue was able to acquire a fleet of new airbus A320 aircraft. Jet Blue’s fleet is not only reliable and fuel efficient than other airline fleets, but also attended greater “economies of scale”.
Employees
Strong people on top management, several JetBlue executives are former employees of Southwest Airlines. They have prior experience in managing airlines thus any mistakes committed before and caused negative impact on pioneer airlines can be avoided. They can use their previous experience to formulate policies and decisions to improve JetBlue.
E-ticketing
With the help of Neeleman, the company was able to do E-ticketing using