Preview

SWOT Analysis of Apple Company: The Future of Advance Technology and Gadgets

Powerful Essays
Open Document
Open Document
3781 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
SWOT Analysis of Apple Company: The Future of Advance Technology and Gadgets
Table of Contents
1. Product segments that Apple compete in & position against its competitors
2. 1.1. Product segmentation 2 1.2. Apple’s positioning 4 1.3. Apple’s products against its competitors 4

2. Strengths, Weaknesses, Opportunities, Threats (SWOT) Analysis 5
3. Apple Board Structure 3.1. Board of Directors 9 3.2. Criticisms of Apple’s board 9 3.3. Reforms in corporate governance 10

4. Apple’s succession plan 4.1. Benefits of its secretive approach 12 4.2. Lack of transparency 14

5. Apple’s selection of Tim Cook 5.1. Future strategies 15 5.2. Opinions
6. Challenges faced by Tim Cook 6.1. Porter’s 5 Forces 16 7. Update on Apple’s performance 7.1. Share Prices & Market Sales 19

1. Product segments that Apple compete in & position against its competitors

Apple Inc. is known for its innovative products and ingenious advertisements. It trail blazed the entire technology and software industry, with the launch of its products. Apple enjoys loyal brand following as compared to its competitors.

1.1. Product segmentation
Apple sells iPhone, iPad, Macintosh, Apple Watch, Apple TV and iPod. These products are supplemented and integrated by Apple’s very own iCloud and iTunes. iPhone: A unique touch-based interface with a revolutionary operating system delivering a computer based system. iPad: A multimedia, tablet style computer, which allows users to check their emails and browse online.
Macintosh: Sleek laptops that run on Apple’s very own software.
Apple Watch: Touch screen interface on your wrist-watch.
Apple TV: Provides viewers with High Definition (HD) quality. iPod: Portable digital music player. iCloud: Synchronises and stores users’ data. iTunes Store: Online store to purchase and download items.

Apple’s customers are a loyal crowd and a discerning group who are willing to fork
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Acc/280 Apple Annual Report
    • 1398 Words
    • 6 Pages

    Acc/280 Apple Annual Report

    Apple is one of the most successful companies that is globally known, which has proving them to be the leaders in consumer technology. The company is over 30 years and is still very successful and has no signs of slowing down their success. Apple continues to surprise the world with new products year after year using top of the line technology. Apple has produced several products like the Apple I, Apple II, a Quick Take camera, the iMac, and the iPod those are just five of the amazing products the Apple has produced. Though very successful since 1976, they have had some issues with competitors but has overcome and passed them with annual revenues in the billion’s.…

    • 1398 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Better Essays

    Res 351 Week 1 Research Paper
    • 1801 Words
    • 8 Pages

    Res 351 Week 1 Research Paper

    On June 27, 2007 Apple released the first generation iPhone. Apple had revolutionized a number of their products prior to the iPhone. The iPod was the most popular electronic for personal entertainment for years. At the release of the original iPhone, Apple saw a similar effect on the cell phone industry. There was not another phone on the market that had a virtual keyboard, the ability to receive HTML e-mail and a full web browser. However, the honeymoon for Apple did not last long. The iPhone is no longer leading the industry. This paper will examine possible options of what Apple can do to again become the leader in the smart phone industry.…

    • 1801 Words
    • 8 Pages
    Better Essays
    Read More
  • Better Essays

    Environmental Scan Paper
    • 1134 Words
    • 4 Pages

    Environmental Scan Paper

    Apple is a very successful company and has many strengths. It is a geographically diverse business with a strong research and development team. Apple has an innovative culture and strong workforce. Apple has bargaining power with retailers and outstanding customer loyalty. Apple has a strong brand and reputation. Apple also makes a lot of money and don’t have any debt.…

    • 1134 Words
    • 4 Pages
    Better Essays
    Read More
  • Powerful Essays

    Current Market Conditions Competitive Analysis
    • 1977 Words
    • 8 Pages

    Current Market Conditions Competitive Analysis

    “Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007.”(CrunchBase, 2012) Among many products that Apple Inc. offers, the iPhone, which is available in over 90 countries, is the most innovative in the cellular world and is constantly evolving.…

    • 1977 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Better Essays

    Bus 599 Capstone Project Case Study
    • 3440 Words
    • 14 Pages

    Bus 599 Capstone Project Case Study

    The main reason behind its growth and success over years are the innovative products it has brought to the market. One of the most important strengths of Apple is its incredible brand loyalty. It has a very high number of brand loyal customers. These customers will even line up before Apple stores at night in freezing cold to be the first to lay their hands on a new released iPhone, iPad or Mac. Strong financial strength is also a major strength off Apple. Apart from these things Apple is also known for its strong brand reputation and strong advertising and marketing teams and its retail stores. We already know of Apple as the leading innovator in the mobile device…

    • 3440 Words
    • 14 Pages
    Better Essays
    Read More
  • Better Essays

    Phl 320 Critical Thinking And Decision Making Research Paper
    • 1017 Words
    • 5 Pages

    Phl 320 Critical Thinking And Decision Making Research Paper

    The Apple Company is a giant in the electronic industry and have proven themselves most successful over the past 40 plus years, and continue to be innovative and grow with the ever changing industry. Apple is most well-known for the iPod, iPad, iPhone, iTouch and the mac computer. These devices are mostly sold in their retail stores and the company’s online site, and third party cellular network carriers worldwide. The company is also well known for their iTunes and App Stores.…

    • 1017 Words
    • 5 Pages
    Better Essays
    Read More
  • Better Essays

    Assignment 1 Social Performance
    • 1382 Words
    • 4 Pages

    Assignment 1 Social Performance

    Apple Inc. is a well-known computer manufacturer, smartphone and digital devices device maker. Company have made strong roots in the computing market since its beginning its’ all, because of its maintained quality which have been continuously delivering to its valuable customers, Apple (2012).…

    • 1382 Words
    • 4 Pages
    Better Essays
    Read More
  • Best Essays

    Swot Analysis Apple Inc.
    • 1455 Words
    • 6 Pages

    Swot Analysis Apple Inc.

    Millward Brown Optimor rated Apple the 3rd most valuable global brand in their 2010 top 100 list of most valuable global brands and estimates their brand value to be worth $83.2 billion, (2010). Apple’s brand loyalty, often referred to as the “Cult of Apple”, is probably Apple’s greatest asset and due to their intense loyalty their customer base tends to be very forgiving of product problems, (Bulik). Brands aspire to gain this type kind of a loyalty from their customers, as such, this is an obvious strength.…

    • 1455 Words
    • 6 Pages
    Best Essays
    Read More
  • Good Essays

    Apple: the Most Influential Technology Companies of 21st Century
    • 729 Words
    • 3 Pages

    Apple: the Most Influential Technology Companies of 21st Century

    Apple one of the most influential technology companies of 21st century has had a colorful, yet famous historical timeline of successes and failures. They have designs and manufactures consumer electronics, personal computers, operating system and innovative production software since 1976…

    • 729 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Segmentation and Target Market Paper
    • 1847 Words
    • 5 Pages

    Segmentation and Target Market Paper

    Over the last two decades, Apple, Inc. has emerged as the premier, go-to, technology retailer for your all your tech needs. Apple offers a comprehensive portfolio to meets all of your entertainment and productivity needs. From the introduction of the Mac desktop computers to the creation of their I product line, which includes the iPod, iPad, iPhone and the new iWatch. Apple provides laptops, music streaming and cloud services along with audio equipment and printers. The company operates in a space where they can reach most individuals and their needs. Understanding market segmentation is what has along Apple to accomplish all it has. "Market segmentation divides a market into well-defined slices. A market segment consists of a group of customers who share a similar set of needs and wants" (Kotler & Keller, 2011, p. 214). They have created easy to use products to help even the busiest student or business person throughout their work day. They have…

    • 1847 Words
    • 5 Pages
    Better Essays
    Read More
  • Best Essays

    Gree
    • 1697 Words
    • 7 Pages

    Gree

    1. “Apple iOS” as the mobile operating system designed by Apple Inc for its devices (now at the 7th version2)…

    • 1697 Words
    • 7 Pages
    Best Essays
    Read More
  • Powerful Essays

    Apple - Hambrick and Fredickson 5 Element Strategy
    • 1494 Words
    • 6 Pages

    Apple - Hambrick and Fredickson 5 Element Strategy

    Nowadays, Apple develops, sells and supports a series of personal computers, software and hardware, portable media players and smartphones. Among the best known products are the company's line of Mac computers, with the Mac OS X operation system, iPod line of portable media players and the recently iPhone. For the iPod and its program, iTunes, Apple sells audiobooks, movies, games, music, television programs and video clips on its iTunes Store.…

    • 1494 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    revenue recognition
    • 1779 Words
    • 8 Pages

    revenue recognition

    Apple Inc. designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players and sells a variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. (Source: Company Form 10-K)…

    • 1779 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    Retail Swot Analysis Dynamite Apple
    • 699 Words
    • 3 Pages

    Retail Swot Analysis Dynamite Apple

    • High-Technology products. Globally, Apple Inc is known for delivering high quality products that meets the expectation of the customers. The company’s products are fast and efficient in performance.…

    • 699 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Swot Analysis: Iphone and Apple as Apple Inc's View
    • 519 Words
    • 3 Pages

    Swot Analysis: Iphone and Apple as Apple Inc's View

    • Company’s bargaining power: Only Apple influences on the iPhone design, iPhone software and iPhone’s development. AT&T has nothing to do with it. Only Apple has a right to do it.…

    • 519 Words
    • 3 Pages
    Satisfactory Essays
    Read More

Related Topics