Swot - Analysis Google Inc.
Abstract
For this SWOT analysis I chose Google because for me it is a very interesting company and one of the world´s biggest and most successful ones. The first thing that everyone comes to mind, hearing the word Google, is search engine. But Google is much more. One of their strengths for example is Android, the operating system for Smartphone’s. It is remarkable what Google reached since 2007, the year of establishment. A weakness I wrote about is the unprofitable products it developed over the years. Being innovative is not always a warranty for being successful. One opportunity of Google is obtaining of patents by acquisitions. Google did that very well by the acquisition of Motorola. So it got even more competitive in the mobile market. A threat I pointed is that Google has many strong competitors, especially in the mobile market what has a big future and makes it even more necessary to stay competitive.
“Don´t be evil”,
Nowadays it is almost unthinkable that this is the guideline of one of the biggest and most successful companies in this dog-eat-dog society. We talk about the search engine Google, which was established by Larry Page and Sergey Brin in September 1998 with the name Google Inc. in Menlo Park North, California. (Google Inc., 2009)
It all started in the years 1996 as a scientific project of two guys enthused by computers. Larry Page wanted to analyze the structure of the WorldWideWeb for his doctorial thesis. Together with Sergei Brin he developed a mathematical model which accentuates the meaning of the links – related to the principle that academic texts of a researcher are particularly fundamental, if many other scientists quote them. (Search Engine, 2010) But beside the search engine Google is much more. In 2000 Google developed the advertising system AdWords which is still the biggest source of income of Google. In 2003 the second important source of income was founded, AdSense. It works like AdWords do but only on
For this SWOT analysis I chose Google because for me it is a very interesting company and one of the world´s biggest and most successful ones. The first thing that everyone comes to mind, hearing the word Google, is search engine. But Google is much more. One of their strengths for example is Android, the operating system for Smartphone’s. It is remarkable what Google reached since 2007, the year of establishment. A weakness I wrote about is the unprofitable products it developed over the years. Being innovative is not always a warranty for being successful. One opportunity of Google is obtaining of patents by acquisitions. Google did that very well by the acquisition of Motorola. So it got even more competitive in the mobile market. A threat I pointed is that Google has many strong competitors, especially in the mobile market what has a big future and makes it even more necessary to stay competitive.
“Don´t be evil”,
Nowadays it is almost unthinkable that this is the guideline of one of the biggest and most successful companies in this dog-eat-dog society. We talk about the search engine Google, which was established by Larry Page and Sergey Brin in September 1998 with the name Google Inc. in Menlo Park North, California. (Google Inc., 2009)
It all started in the years 1996 as a scientific project of two guys enthused by computers. Larry Page wanted to analyze the structure of the WorldWideWeb for his doctorial thesis. Together with Sergei Brin he developed a mathematical model which accentuates the meaning of the links – related to the principle that academic texts of a researcher are particularly fundamental, if many other scientists quote them. (Search Engine, 2010) But beside the search engine Google is much more. In 2000 Google developed the advertising system AdWords which is still the biggest source of income of Google. In 2003 the second important source of income was founded, AdSense. It works like AdWords do but only on