Preview

Swot Analysis for Adidas

Good Essays
Open Document
Open Document
956 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Swot Analysis for Adidas
SWOT analysis for Adidas 1. For more than 80 years Adidas Group is involved in world of sport at every level. Specifically, providing sport people with footwear, clothing and great range of accessories. In addition it has a big portfolio of products which are available everywhere in the world. Company concentrates its strategy on strengthening their brands and products in order to improve competitiveness and financial performance.

Their portfolio includes such brands as:
Adidas - Footwear, apparel, accessories
Reebok - Footwear, apparel and accessories
TaylorMade-adidas Golf - Golf Equipment: metalwoods, irons putters, golf balls, footwear, apparel and accessories
Rockport - Dress, casual and outdoor footwear, apparel and accessories
CCM-Hockey - Hockey equipment and apparel 2. The main principle of Adidas in terms of sports performance is delivered in the words “Play to Win”. In other words Adidas designs and produces the products for athletes bringing passion for them as well as allowing them to be faster, smarter, stronger, cooler and natural. They focusing on such sports as: football, basketball, running, outdoor, extreme sports and training. Moreover their have the other side of production and promotion allowing them to cover another market such as creation of their own unique sports style Original Group with its iconic sportswear label for streets with the main message be original “Celebrate Originality”. Moreover, they managed another fashion sportswear brands such Y-3 label and Porsche Design Sport. That means that they selling not just clothing but lifestyle, unique trendy teenage lifestyle. 3. Competitors
The main competitor for Adidas which should be mentioned is Nike
Another competitor which is worth to mention is Puma
Amer Group PLC and Finnish Markka. 4. Market segment:
Young men ,women and children with passion towards fitness and sports
Target group:
Urban upper-middle and upper class
SWOT
Strength *


Cited: I. “Annual Report 2011”, Addidas Group, Web, 15 Oct 2012 http://adidas-group.corporate-publications.com/2011/gb/files/pdf/en/adidas_Group_AR2011.pdf II. Official website, Addidas.com, Web, 15 Oct 2012
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    btec level 3 business unit12 p1-p2
    • 2655 Words
    • 11 Pages

    btec level 3 business unit12 p1-p2

    Adidas is known to be one of the famous designers and manufacturers of sports clothing and accessories. They’re a multinational organization that has their branded products sold in different stores such as JD, Footlocker and Sports direct, however they also operate in stores as well as online. Adidas have gained a global awareness as a result of the quality product they sell but they’ve been successful because they have coped with changes such as completion level and other issues that have caused the downfall of some businesses in the UK and abroad. Adidas is a manufacturing business as well as a retailer; they sell their product to other…

    • 2655 Words
    • 11 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Adidas Case Study
    • 478 Words
    • 2 Pages

    Adidas Case Study

    * Adidas has a strategy that´s focused on extending its leadership in product innovation, creating a differentiated image for the products offered by each of its three business segments.…

    • 478 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Unit 1 BTEC
    • 5622 Words
    • 23 Pages

    Unit 1 BTEC

    What does Adidas? For over 80 years the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the adidas Group are available in virtually every country of…

    • 5622 Words
    • 23 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Adiddas
    • 3655 Words
    • 13 Pages

    Adiddas

    Adidas Group, is the largest sportswear manufacturer in Europe and the world’s second largest producer of sporting apparel has had a long and rich legacy of producing some of the highest quality and most technologically innovative sporting equipment particularly footwear. In keeping with the brand image is its association with the distinctive logo and its advertising slogan, "Impossible is Nothing." All of the athletes trust those 3 stripes logo group. All the athletes trust it because of its outstanding performance. It did not take too much time to make this brand famous all around the globe. As a matter of fact, thanks to the TV appearance and the global sports competitions (Olympic Games, World Cup, Tennis tournaments), his products were immediately worldwide visible, and well known for their quality and competition requirements. Adidas became quickly one of the leaders on the shoe sports market. Over these 90years, Adidas became more and more globally recognized and used, by being a general reference in terms of sporting goods. Adidas has become the global leader in football. It had a big presence sponsoring the 2002 FIFA World Cup™. Adidas Sport Performance offers products in most sports categories. The key focus categories are: Football, Basketball Running, Training, and Outdoor.…

    • 3655 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    swot
    • 2510 Words
    • 11 Pages

    swot

    Adidas' corporate strategy now focuses on basketball, football, running, and training and keeps their product line to style and performance.…

    • 2510 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Swot Analysis Of Adidas
    • 452 Words
    • 2 Pages

    Swot Analysis Of Adidas

    Adidas has certain strengths that Nike and other companies do not have. One of the strengths is that it appeals to the younger generation. Adidas is known for endorsing young superstars to take their company to the next level. Adidas has young phenoms such as Kobe Bryant, Tracy McGrady, and Michael Vick. These athletes are young and they bring a certain quality to Adidas that enables them to stay with Nike. A major purchaser of sports apparel is teenagers and with the athletes that represent Adidas it enables them to have a bigger chunk of the money from these consumers. The younger crowd buys a shoe or apparel that his or her favorite athlete wears and with the young superstars that Adidas represent it allows them to take the next step as a company.…

    • 452 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Swot Analysis Adidas
    • 593 Words
    • 3 Pages

    Swot Analysis Adidas

    7. Adidas is a globally know brand name. International Brand awareness and recognition. Popular for sports footwear, clothing and accessories. Adidas is the biggest brand in the sport market, so it enjoys long term relations with the Olympics, FIFA World Cup etc.…

    • 593 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Adidas Swot Analysis
    • 979 Words
    • 4 Pages

    Adidas Swot Analysis

    Adidas is a global leader in the athletic apparel and footwear industry. Their commitment to sustainability has been one of increasing visibility and participation. Adidas is a self declared rating through the Global Reporting Initiative (GRI) in 2007. They have taken the approach of being engaged and transparent in their efforts to be recognized as a sustainability leader in the athletic footwear industry. Adidas has taken the initiative of having a working sustainability website that serves as a constant supplement of their corporate social responsibility annual reports.…

    • 979 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Adidas Case Study: SWOT analysis and Michael Porter's Five Forces Model, including strategic recommendations
    • 2509 Words
    • 10 Pages

    Adidas Case Study: SWOT analysis and Michael Porter's Five Forces Model, including strategic recommendations

    Adidas was the dominating manufacturer of sporting goods. It achieved this success by developing cleated shoes for the soccer and track and field sports. The landscape of the sporting goods industry has changes, but Adidas has not changed with it. Sporting good textiles and footwear have become popular with younger individuals as a substitute for casual wear. Soccer and track and field sports are no longer the mainstream sports. These sports have been replaced in market share by sports such as baseball, basketball, football, and fitness activities like aerobics. Adidas has not developed the marketing mix to compete in these sports and fitness activities. The participation by women in these sports is growing, yet Adidas has neglected this market by remaining a preferred supplier of sporting equipment to the middle aged male population.…

    • 2509 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Adidas: Will Restructuring Its Business Lineup Allow It to Catch Nike?
    • 1057 Words
    • 5 Pages

    Adidas: Will Restructuring Its Business Lineup Allow It to Catch Nike?

    For almost two decades throughout the 1960s and 1970s, Adidas became the best-selling brand of sporting goods in the world. Founded in 1920 in Herzogenaurach, North Bavarian, Germany by Adolph (Adi) Dassler, Adidas then well known for pioneering athletic footwear with kind of revolutionary invention in athletic footwear and equipment in which Adi Dassler alone accumulating 700 patents and property rights worldwide by the time of his death in 1978.…

    • 1057 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Adidas Marketing Report
    • 5619 Words
    • 23 Pages

    Adidas Marketing Report

    Adidas is global leader in the sporting goods industry and focuses on both mass market and niche market in Hong Kong. It has two main segments which are Adidas Performance and Adidas Style. Adidas Performance supplies…

    • 5619 Words
    • 23 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Nike Swot Analysis
    • 281 Words
    • 2 Pages

    Nike Swot Analysis

    |A well-recognised brand all over the world, the firm is considered |Bad reputation since 1997 because of picture showing child word in |…

    • 281 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Business Case Study Analysis Adidas-Salomon Ag
    • 2097 Words
    • 9 Pages

    Business Case Study Analysis Adidas-Salomon Ag

    company. Adidas seeks to become the leader in providing the sports industry with its brand…

    • 2097 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Adidas Strategic Management Analisys
    • 3992 Words
    • 16 Pages

    Adidas Strategic Management Analisys

    For more than 80 years, the Adidas has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Adidas strategy is: continuously strengthen brands and products to improve competitive position and financial performance. Adidas brands are visible all over the world and sponsor global sports events such as the Olympic Games.…

    • 3992 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    The Brand in Hand; Mobile Marketing at Adidas
    • 1992 Words
    • 8 Pages

    The Brand in Hand; Mobile Marketing at Adidas

    Adidas was founded in Germany in 1920.it became an important supplier of footwear after Second World War. Later, it expanded its footwear line to include fringe sports. While Nike is the global leader in athletic shoe market, Adidas is nothing more than the second place in that market because it started its business in the field of soccer shoe market. So, Adidas could not handle the whole athletic shoe market. Later on, Adidas wanted to expand its capability on the shoe market. In order to satisfy the market’s need in depth, Adidas also went for the basketball market.…

    • 1992 Words
    • 8 Pages
    Powerful Essays
    Read More

Related Topics