SWOT analysis
The SWOT analysis for the Wyndham Grand Chicago Riverfront
Strength
In term of strength, the Wyndham Grand Riverfront have two major strength its location and being recently open. The hotel is located in the border of the business district and the touristic area of the city (located right across from the magnificent miles). Although the hotel is considered to be serving mainly business guest. The hotel can still attract the tourist to stay at the hotel, as the hotel location is in the middle of all the attraction in the city of Chicago. On the business side the hotel also benefits from its location close to the Chicago loop where majority of the office space is located. The convenient location allows the hotel to capture both market reducing the risk of hotel depending on a particular sector. The hotel also benefit from the nearby Hyatt Regency, because during conventions the Wyndham may receive room night that the Hyatt cannot accommodate.
Another major strength of the hotel is its newly renovated properties. The hotel was newly renovated having reopened in late 2013. This renovation allow the hotel to improve and update some of its facility to compete with the older hotel located around their. For example the newly renovated lobby is more appealing to the guest than the one of the older property such as the Westin (built in 1987). However, it should be noted that the hotel building itself is over 50 year old, which lead to some of the downside that will be discussed in the weakness section. Weakness
The main weakness of the hotel is its brand. Although, the Wyndham as a brand is the largest hotel group in the world by property, the Wyndham Grand itself does not have much publicity in comparison to the other brand in the same level such as the double tree, the Marriott, or the Westin. Therefore, the hotel suffer from lower brand recognition and does have the same level of booking from the central system as the other stated brand. Another weakness of the
Strength
In term of strength, the Wyndham Grand Riverfront have two major strength its location and being recently open. The hotel is located in the border of the business district and the touristic area of the city (located right across from the magnificent miles). Although the hotel is considered to be serving mainly business guest. The hotel can still attract the tourist to stay at the hotel, as the hotel location is in the middle of all the attraction in the city of Chicago. On the business side the hotel also benefits from its location close to the Chicago loop where majority of the office space is located. The convenient location allows the hotel to capture both market reducing the risk of hotel depending on a particular sector. The hotel also benefit from the nearby Hyatt Regency, because during conventions the Wyndham may receive room night that the Hyatt cannot accommodate.
Another major strength of the hotel is its newly renovated properties. The hotel was newly renovated having reopened in late 2013. This renovation allow the hotel to improve and update some of its facility to compete with the older hotel located around their. For example the newly renovated lobby is more appealing to the guest than the one of the older property such as the Westin (built in 1987). However, it should be noted that the hotel building itself is over 50 year old, which lead to some of the downside that will be discussed in the weakness section. Weakness
The main weakness of the hotel is its brand. Although, the Wyndham as a brand is the largest hotel group in the world by property, the Wyndham Grand itself does not have much publicity in comparison to the other brand in the same level such as the double tree, the Marriott, or the Westin. Therefore, the hotel suffer from lower brand recognition and does have the same level of booking from the central system as the other stated brand. Another weakness of the