swot analysis
Danielle Edwards
Jessica Ferreira
MG201
29 March 2014
SWOT Analysis of Riccardis Restaurant
Riccardi’s is a family style Italian restaurant that opened in 1973 with their location in New Bedford, Massachusetts. Since then they have managed to maintain a good relationship with their customers as they offer quality food at unbelievable prices. They pride themselves on the authenticity of their food as it is cooked “The Sicilian way”, and the owners/management are always involved with the day to day operations. Their menu items are very fairly priced in comparison to their local competitors. They work had to deliver the best Italian cuisine where little touches are important. Riccardi’s offers in house dining service as well as a beautiful take out area. Their entire menu is offered online and is also available for carry out. Riccardi’s also offers catering services and party pick up services. They are the area's largest off-premise, full service caterer with 32 years of experience. Their professional staff will deliver and serve a complete buffet dinner for large functions. After much success with their New Bedford location, Riccardi’s owners Jean and Mike Riccardi made the decision to open a second location in Fairhaven. Since then, both locations have been incredibly successful, and have even been voted South Coast’s “Best Italian Restaurant” and “Best Pizza” since 2003.
Company Description
Where we are
Riccardi’s is currently one of the top Italian restaurants in the South Coast area. They are hugely successful in both their New Bedford and Fairhaven locations. However, they are missing out on a huge market by not offering a delivery service for people who want to enjoy the authentic food in the comfort of their own home.
Where we want to be
We want Riccardi’s to be the first name that pops into consumers heads when Italian food is what they want. Riccardi’s should be the brand that everyone in the South Coast area associates with
Jessica Ferreira
MG201
29 March 2014
SWOT Analysis of Riccardis Restaurant
Riccardi’s is a family style Italian restaurant that opened in 1973 with their location in New Bedford, Massachusetts. Since then they have managed to maintain a good relationship with their customers as they offer quality food at unbelievable prices. They pride themselves on the authenticity of their food as it is cooked “The Sicilian way”, and the owners/management are always involved with the day to day operations. Their menu items are very fairly priced in comparison to their local competitors. They work had to deliver the best Italian cuisine where little touches are important. Riccardi’s offers in house dining service as well as a beautiful take out area. Their entire menu is offered online and is also available for carry out. Riccardi’s also offers catering services and party pick up services. They are the area's largest off-premise, full service caterer with 32 years of experience. Their professional staff will deliver and serve a complete buffet dinner for large functions. After much success with their New Bedford location, Riccardi’s owners Jean and Mike Riccardi made the decision to open a second location in Fairhaven. Since then, both locations have been incredibly successful, and have even been voted South Coast’s “Best Italian Restaurant” and “Best Pizza” since 2003.
Company Description
Where we are
Riccardi’s is currently one of the top Italian restaurants in the South Coast area. They are hugely successful in both their New Bedford and Fairhaven locations. However, they are missing out on a huge market by not offering a delivery service for people who want to enjoy the authentic food in the comfort of their own home.
Where we want to be
We want Riccardi’s to be the first name that pops into consumers heads when Italian food is what they want. Riccardi’s should be the brand that everyone in the South Coast area associates with