SWOT Analysis
According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.
Strength
The supports from the Malaysia's government for tourism industry become one of the powerful strength for this industry. According to Hamzah (2008), tourism industry gives second highest contributor after Manufacturing industry. According to Asia-Web.com (2012), Langkawi island is one of the most popular holiday destinations. Again, the supports from Malaysia's government will create a greater changes for tourism industry in Langkawi Island (as well as for Meritus Resorts & Spa). By offering some recreational activities (i.e. water sports, adventures activities, etc), it become a crucial strength for Meritus Resorts & Spa to gain people attentions. Langkawi Island is more strategic to become a good holiday destination, one of the factors is because some airlines companies in Malaysia (like Malaysian Airlines, Air Asia, and FireFly) offer flights to go to Langkawi Island (Langkawi-online.com, 2012) which is a great strength for this industry. This is because the airlines partnership can be a critical point to increase the number of visitor. Here are some of the facilities which offered by this resort to gain more customers' satisfactions:
Online Reservation System: Meritus Pelangi Beach Resort has an online reservation feature embedded on it's homepage website. This gives a good hospitality for people who want to stay at the resort. People can check the availability of vacant room on their desired days and they can check their previous reservation online. Unlike in other resort, some of their website doesn't provide online reservation system that is accessible via the resort's own website. This gives power for Meritus Pelangi in engaging more customers, offering ease planning of future booking/reservation.
Family Package: Meritus Pelangi
Strength
The supports from the Malaysia's government for tourism industry become one of the powerful strength for this industry. According to Hamzah (2008), tourism industry gives second highest contributor after Manufacturing industry. According to Asia-Web.com (2012), Langkawi island is one of the most popular holiday destinations. Again, the supports from Malaysia's government will create a greater changes for tourism industry in Langkawi Island (as well as for Meritus Resorts & Spa). By offering some recreational activities (i.e. water sports, adventures activities, etc), it become a crucial strength for Meritus Resorts & Spa to gain people attentions. Langkawi Island is more strategic to become a good holiday destination, one of the factors is because some airlines companies in Malaysia (like Malaysian Airlines, Air Asia, and FireFly) offer flights to go to Langkawi Island (Langkawi-online.com, 2012) which is a great strength for this industry. This is because the airlines partnership can be a critical point to increase the number of visitor. Here are some of the facilities which offered by this resort to gain more customers' satisfactions:
Online Reservation System: Meritus Pelangi Beach Resort has an online reservation feature embedded on it's homepage website. This gives a good hospitality for people who want to stay at the resort. People can check the availability of vacant room on their desired days and they can check their previous reservation online. Unlike in other resort, some of their website doesn't provide online reservation system that is accessible via the resort's own website. This gives power for Meritus Pelangi in engaging more customers, offering ease planning of future booking/reservation.
Family Package: Meritus Pelangi