Swot Analysis
SWOT ANALYSIS
STRENGTHS WEAKNESSES
1) Maybank’s position as the undisputed leader in financial services in Malaysia, which has a widespread global presence (19 countries worldwide), allowing it to spread risk and enjoy economies of scale. 2) Its brand is well-established historically and continually promoted, for example through sponsorship of Golf Tournament and WWW Foundation for Bengal Tigers. 3) High client retention with higher than average checking account balances in the year 2011, with total net profit of RM3, 358, 699 and RM7,478, 206 market capitalization serving 20millions customers worldwide (as at early FY2011).
4) A user-friendly website, www.maybank.2u.com.my is the pioneer for internet banking in Malaysia.
5) Product line diversification, from loans financing, deposits, insurance to investment banking. Early results in FY2011 saw over 100% increase in revenue performance at branches increased product penetration in Maybank’s corporate client product portfolio.
6) According to its FY2011 financial report, Maybank showed low overhead cost RM3, 933, 798. 1) With all the good branding and all, Maybank is still low of customer satisfaction rating. They are rated at number 7 (out of 8 banks in Malaysia) for customer service in year 2012.
2) No continual evaluation and updating of human resources practices and policies. The workers collateral agreement has been passed due from March 2010.
3) Maybank has a reputation for new product development and creativity. However, they remain vulnerable to the possibility that their innovation may weaken over time due to homogeneous products served.
4) Maybank has a strong presence in the Malaysia. As they need to look for a portfolio of other countries in order to spread business risk, Maybank tends to invests in countries which have a non-stable economic presence such as Vietnam, Indonesia and Philippines.
OPPORTUNITIES THREATS
1) Maybank recently introduces various core values initiatives to
STRENGTHS WEAKNESSES
1) Maybank’s position as the undisputed leader in financial services in Malaysia, which has a widespread global presence (19 countries worldwide), allowing it to spread risk and enjoy economies of scale. 2) Its brand is well-established historically and continually promoted, for example through sponsorship of Golf Tournament and WWW Foundation for Bengal Tigers. 3) High client retention with higher than average checking account balances in the year 2011, with total net profit of RM3, 358, 699 and RM7,478, 206 market capitalization serving 20millions customers worldwide (as at early FY2011).
4) A user-friendly website, www.maybank.2u.com.my is the pioneer for internet banking in Malaysia.
5) Product line diversification, from loans financing, deposits, insurance to investment banking. Early results in FY2011 saw over 100% increase in revenue performance at branches increased product penetration in Maybank’s corporate client product portfolio.
6) According to its FY2011 financial report, Maybank showed low overhead cost RM3, 933, 798. 1) With all the good branding and all, Maybank is still low of customer satisfaction rating. They are rated at number 7 (out of 8 banks in Malaysia) for customer service in year 2012.
2) No continual evaluation and updating of human resources practices and policies. The workers collateral agreement has been passed due from March 2010.
3) Maybank has a reputation for new product development and creativity. However, they remain vulnerable to the possibility that their innovation may weaken over time due to homogeneous products served.
4) Maybank has a strong presence in the Malaysia. As they need to look for a portfolio of other countries in order to spread business risk, Maybank tends to invests in countries which have a non-stable economic presence such as Vietnam, Indonesia and Philippines.
OPPORTUNITIES THREATS
1) Maybank recently introduces various core values initiatives to