swot - adidas
FUNDAMENTALS OF MANAGEMENT
ASSIGNMENT-2
Strategic planning process
ADIDAS-ALL DAY I DREAM ABOUT SHOES
Inputs:
People: Adidas claim that their people are crucial to his success. Achieving there goal to be the global leader in sporting industry wholly depends on the talents and engagement of their employees. They reward the staffs for their achievements. As employers they take responsibility to ensure health and safety to his people. They also look after their employees by promoting global mobility, helping staff achieve a healthy work-life balance, and offering access to a wide range of company sports activities.
Capital:
The company revenue for 2009 was listed at 10.38 billion and for 2008 figure at €10.80 billion. As a Group, ADIDAS target leading market positions in all markets where they compete. With almost 180 subsidiaries worldwide, they have prioritised investments based on those markets which offer the best medium- to long-term growth and profitability opportunities. As a Group, we target leading market positions in all markets where we compete. However, with almost 180 subsidiaries worldwide, we have prioritised our investments based on those markets which offer the best medium- to long-term growth and profitability opportunities. In this respect, we continue to place a considerable emphasis on expanding our activities in the emerging markets, particularly China and Russia.
No matter in which market we operate, we recognise that consumer buying behaviour and the retail landscape are unique. Therefore, to fully exploit market opportunities, we tailor our distribution strategy to present our brands to the consumer in the most impactful way. This is achieved by following a distinctive channel approach. We strive to provide our customers with superior service to secure prime shelf space for our brands, while continuing our commitment to building a strategic competency in own retail and e-commerce.minimize paragraph
Goals:
Adidas vision is to
ASSIGNMENT-2
Strategic planning process
ADIDAS-ALL DAY I DREAM ABOUT SHOES
Inputs:
People: Adidas claim that their people are crucial to his success. Achieving there goal to be the global leader in sporting industry wholly depends on the talents and engagement of their employees. They reward the staffs for their achievements. As employers they take responsibility to ensure health and safety to his people. They also look after their employees by promoting global mobility, helping staff achieve a healthy work-life balance, and offering access to a wide range of company sports activities.
Capital:
The company revenue for 2009 was listed at 10.38 billion and for 2008 figure at €10.80 billion. As a Group, ADIDAS target leading market positions in all markets where they compete. With almost 180 subsidiaries worldwide, they have prioritised investments based on those markets which offer the best medium- to long-term growth and profitability opportunities. As a Group, we target leading market positions in all markets where we compete. However, with almost 180 subsidiaries worldwide, we have prioritised our investments based on those markets which offer the best medium- to long-term growth and profitability opportunities. In this respect, we continue to place a considerable emphasis on expanding our activities in the emerging markets, particularly China and Russia.
No matter in which market we operate, we recognise that consumer buying behaviour and the retail landscape are unique. Therefore, to fully exploit market opportunities, we tailor our distribution strategy to present our brands to the consumer in the most impactful way. This is achieved by following a distinctive channel approach. We strive to provide our customers with superior service to secure prime shelf space for our brands, while continuing our commitment to building a strategic competency in own retail and e-commerce.minimize paragraph
Goals:
Adidas vision is to