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GEB4890 INDUSTRY STRATEGIC AUDIT USF S/M
WEN- EVELINA KUTEPOV
YUM- TRAVIS MCCLELLAN
MCD- MARIA MARTINEZ
McDonald’s, Wendy’s & Yum’s are in the quick service restaurant industry in which the company owns, operates, and/or franchises dining establishments.
Executive Summary – see written report
MCDONALD’S CORPORATION
Founded in 1954 by Ray Kroc in California
Started as a small barbeque restaurant
About 32,000 restaurants serving in 119 countries Daily customer traffic = 62 million
Sells more than 75 hamburgers every second
Employs 1.7 million people across the globe in corporate & restaurant positions
Its $24 billion in revenue makes it the 90th th largest economy in the world
Hires around 1 million workers in the US every year
Estimated that 1 out of 8 U.S. workers has been employed by McDonald's
Delivers in 18 countries
WENDY’S/ARBY’S GROUP, INC.
Formed
Formed in in 2008
2008 after after the the merger merger of of Wendy’s
Wendy’s International
International with with Triarc
Triarc
Company
Company
Nation’s rd largest
Nation’s 3
3rd
largest quick quick service service restaurant restaurant company company Roland
Roland C.
C. SmithSmith- CEO
CEO
Strategic
Strategic Business
Business Units
Units
Wendy’s
Wendy’s International
International
Arby’s
Arby’s Restaurant
Restaurant Group
Group
Founded
Founded by by David
David Thomas
Thomas in in 1969
1969
Specializes
Specializes in in the the hamburger hamburger sandwich sandwich segment segment Founded
Founded by by Leroy
Leroy &
& Forrest
Forrest Raffel
Raffel in in 1964
1964
Specializes
Specializes in in the the roast roast beef beef sandwich sandwich segment segment Operates
Operates in in the the U.S.
U.S. &
& 21
21 other other countries countries Owns
Owns or or franchises franchises over over 10,000
10,000
restaurants restaurants YUM! BRANDS, INC.
Created in October 7, 1997
Nearly 37,000 restaurants
Located in more
WEN- EVELINA KUTEPOV
YUM- TRAVIS MCCLELLAN
MCD- MARIA MARTINEZ
McDonald’s, Wendy’s & Yum’s are in the quick service restaurant industry in which the company owns, operates, and/or franchises dining establishments.
Executive Summary – see written report
MCDONALD’S CORPORATION
Founded in 1954 by Ray Kroc in California
Started as a small barbeque restaurant
About 32,000 restaurants serving in 119 countries Daily customer traffic = 62 million
Sells more than 75 hamburgers every second
Employs 1.7 million people across the globe in corporate & restaurant positions
Its $24 billion in revenue makes it the 90th th largest economy in the world
Hires around 1 million workers in the US every year
Estimated that 1 out of 8 U.S. workers has been employed by McDonald's
Delivers in 18 countries
WENDY’S/ARBY’S GROUP, INC.
Formed
Formed in in 2008
2008 after after the the merger merger of of Wendy’s
Wendy’s International
International with with Triarc
Triarc
Company
Company
Nation’s rd largest
Nation’s 3
3rd
largest quick quick service service restaurant restaurant company company Roland
Roland C.
C. SmithSmith- CEO
CEO
Strategic
Strategic Business
Business Units
Units
Wendy’s
Wendy’s International
International
Arby’s
Arby’s Restaurant
Restaurant Group
Group
Founded
Founded by by David
David Thomas
Thomas in in 1969
1969
Specializes
Specializes in in the the hamburger hamburger sandwich sandwich segment segment Founded
Founded by by Leroy
Leroy &
& Forrest
Forrest Raffel
Raffel in in 1964
1964
Specializes
Specializes in in the the roast roast beef beef sandwich sandwich segment segment Operates
Operates in in the the U.S.
U.S. &
& 21
21 other other countries countries Owns
Owns or or franchises franchises over over 10,000
10,000
restaurants restaurants YUM! BRANDS, INC.
Created in October 7, 1997
Nearly 37,000 restaurants
Located in more