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sustainable tourism
Sustainable Tourism The idea of sustainable tourism initiated from the idea of sustainable development. There are two forms of tourism industries, which quite a few platforms want to apply to reach sustainable level.

Sustainable Development & Sustainable Tourism
The term sustainable development illustrates the situation where development could happen to satisfy current generation’s needs and wants whereas the next generation would not be victims of unsustainable actions of this generation. From this concept, sustainable tourism easily get the idea of making the tourism development fulfill current generation’s needs and wants without compromising ability of future generations to meet their own ones. The sustainable development spectrum has four dimensions, which varies from very weak, weak to strong and very strong. With very weak sustainability position, people are anthropocentric and utilitarian who do not care about what consequences will be brought out after activities going on whiles a very strong sustainability position means it is totally bioethical and eco-centric where development does not take place. (Hunter, 2002)

Mass Tourism & Alternative Tourism Mass tourism is psychocentric. It always exists with large number of activities. For example, mass tourism usually carries a significant number of tourists to travel, builds up huge infrastructure like hotel and airport, creates enormous pollution and attracts lots of attention. Alternative tourism is allocentric to midcentric. (Weaver, 2011) It is the opposite of mass tourism where the market is a niche market, number of tourists tends to be less and the behavior is more responsible. Types of alternative tourism include ecotourism, educational tourism, volunteer tourism, cultural tourism and others. Jews maintained their relationship inside Jewish communities through travel and pilgrimage, which in a sense is religious tourism, is also an expression of alternative tourism. (Aviv, 2011)

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