Sustainable Marketing and Csr in Egypt
[Pick the date] Presented to: Dr. Tawfiq ElnahhasPrepared By:Ahmed SalehMaged HamdyMarwa FouadRania Hammad | Marketing Management Course | Sustainable Marketing and Social Responsibility |
Marketing Management Course | Sustainable Marketing and Social Responsibility |
Contents
Introduction 3
The Concept of Sustainable Marketing 4
Social Criticism of Marketing: 5 Marketing’s Impact on Individual Consumers 5 Marketing’s Impact on Society as a whole 7
Corporate Social Responsibility 9 Definition of Social responsibility 9 Incentives of Corporate Social Responsibility for Businesses 11
Examples of CSR Initiatives in Egypt 12 Vodafone 12 Etisalat Egypt 13 Coca Cola 14 Chipsy 14 Telecom Egypt 15 Sodic 16 P&G 17 Henkel 18
References 19
Sustainable Marketing and Corporate Social Responsibility
Introduction
Sustainable Marketing: The Chance for a Real Contribution The definition of sustainability created by the World Commission on Environment and Development (the Brundtland Commission) is the ‘Development that meets the needs of the present without compromising the ability of future generations to meet their own needs’ (Presidio School of Management 2008).For companies and industries, this concept translates into the aim to ‘meet the needs of present consumers without compromising the ability of future generations to fulfill their own needs and is called Sustainable Marketing.
Nevertheless; why worry about future generations? Wouldn’t it be easier for companies to develop and sell what the consumers need and want right now? Although this kind of short-term thinking could make many marketer´s lives a lot easier as a global community, it is essential to start thinking on the long-term welfare of society as a whole.
In today’s global market, Marketing and Corporate Social Responsibility (CSR) are Inseparable. More sustainable marketing leads to better communications, better relationships, better and more
Marketing Management Course | Sustainable Marketing and Social Responsibility |
Contents
Introduction 3
The Concept of Sustainable Marketing 4
Social Criticism of Marketing: 5 Marketing’s Impact on Individual Consumers 5 Marketing’s Impact on Society as a whole 7
Corporate Social Responsibility 9 Definition of Social responsibility 9 Incentives of Corporate Social Responsibility for Businesses 11
Examples of CSR Initiatives in Egypt 12 Vodafone 12 Etisalat Egypt 13 Coca Cola 14 Chipsy 14 Telecom Egypt 15 Sodic 16 P&G 17 Henkel 18
References 19
Sustainable Marketing and Corporate Social Responsibility
Introduction
Sustainable Marketing: The Chance for a Real Contribution The definition of sustainability created by the World Commission on Environment and Development (the Brundtland Commission) is the ‘Development that meets the needs of the present without compromising the ability of future generations to meet their own needs’ (Presidio School of Management 2008).For companies and industries, this concept translates into the aim to ‘meet the needs of present consumers without compromising the ability of future generations to fulfill their own needs and is called Sustainable Marketing.
Nevertheless; why worry about future generations? Wouldn’t it be easier for companies to develop and sell what the consumers need and want right now? Although this kind of short-term thinking could make many marketer´s lives a lot easier as a global community, it is essential to start thinking on the long-term welfare of society as a whole.
In today’s global market, Marketing and Corporate Social Responsibility (CSR) are Inseparable. More sustainable marketing leads to better communications, better relationships, better and more