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Sustainable Fashion

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Sustainable Fashion
Sustainable and Environmental Friendly Fibers in Textile Fashion
A Study of Organic Cotton and Bamboo Fibers

BY

Muhammad Adnan Ali Muhammad Imran Sarwar

Master Thesis
A thesis submitted in partial fulfillment of the requirements of the Degree of

Applied Textile Management
University of Borås Report No. 2010.9.14

MAY 2010

Supervisor: Examiner:

Rudrajeet Pal Heikki Mattila

Abstract:
In recent times sustainability is a leading characteristic of textile fashion products. Textile fashion companies are focusing more on sustainable products these days, so that they can meet the environmental and social aspects. For getting competitive advantage in fashion business the companies have to take care of social, political and economical issues, and they must be aware of current trends of the market. Sustainable fibres provide solution for the companies facing issues regarding environmental problems; these fibres are also favorable to meet the market demands of quality products these days. The main objective of this report is to use the sustainable materials in fashion garments; the report contains rich information about two natural sustainable fibres (organic cotton and Bamboo), that describes the brief history, biography, development, processing, application and uses of these fibres. This report briefly describes the advantages and disadvantages of these fibres and underlines the usage of these fibres by famous designers, and by many top brands and fashion companies for their competitive advantage and brand image. The report highlights the potentials of using these materials in textile fashion products and describes that high fashion and quality products can be made by these products to guarantee the environmental and social standards.

2|Page

Acknowledgements:
We would like to express our heartiest gratitude to Håkan Torstensson, Professor Swedish School of Textiles. University of Borås, Sweden and our supervisor Rudrajeet Pal, Doktorand

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