Sustainability and Unilever
UNIVERSITY OF NEWCASTLE
MA MEDIA & PUBLIC RELATIONS
Theoretical Approaches to PR (COM8065)
A report on the current usage of Corporate Social
Responsibility on the example of Unilever’s “Sustainable
Living Plan”
By Julia Buschmann (110452490)
Laurel Hetherington
Submission: 9 December 2011
1
Report of the
Sustainable Living Plan
Small Actions. Big Difference.
2
Content
The Unilever emporium ............................................................................ 4
Strategy .................................................................................................... 4
Analysis and critical evaluation ................................................................ 7
Results of the Sustainable Living Plan .................................................. 11
Final suggestions ................................................................................... 12
Graphics and tables:
List 1: CSR effects on stakeholders .......................................................................... 5
Graphic 1: How CSR is important ............................................................................. 6
Graphic 2: Carroll's Pyramid ....................................................................................... 7
Table 1: Overall Results ......................................................................................... 10
Abbreviations:
CEO
Chief Executive Officer
CSR
Corporate Social Responsibility 3
GHG
Greenhouse Gases
R&D
Research and Development
SusLivPlan Sustainable Living Plan
The Unilever emporium
As one of the world leaders in consumer products Unilever constantly finds itself in the focus of potential
MA MEDIA & PUBLIC RELATIONS
Theoretical Approaches to PR (COM8065)
A report on the current usage of Corporate Social
Responsibility on the example of Unilever’s “Sustainable
Living Plan”
By Julia Buschmann (110452490)
Laurel Hetherington
Submission: 9 December 2011
1
Report of the
Sustainable Living Plan
Small Actions. Big Difference.
2
Content
The Unilever emporium ............................................................................ 4
Strategy .................................................................................................... 4
Analysis and critical evaluation ................................................................ 7
Results of the Sustainable Living Plan .................................................. 11
Final suggestions ................................................................................... 12
Graphics and tables:
List 1: CSR effects on stakeholders .......................................................................... 5
Graphic 1: How CSR is important ............................................................................. 6
Graphic 2: Carroll's Pyramid ....................................................................................... 7
Table 1: Overall Results ......................................................................................... 10
Abbreviations:
CEO
Chief Executive Officer
CSR
Corporate Social Responsibility 3
GHG
Greenhouse Gases
R&D
Research and Development
SusLivPlan Sustainable Living Plan
The Unilever emporium
As one of the world leaders in consumer products Unilever constantly finds itself in the focus of potential