Surya Nepal
PART ONE: BACKGROUND
1.1 Background
Students undergoing Masters of Business Administration (MBA) at Kathmandu University School of Management (KUSOM) are required to go through intensive internship at a reputed business organization. So, this report has been prepared as a requirement for the partial fulfillment for the degree of MBA at KUSOM.
The aim of this internship is to expose students to the real world scenario by providing them an opportunity to work as an employee in the mentioned organization. The working experience is expected to provide students with the practical exposure so that students understand the working culture, systems, structure, strategy, operations, methodology and activities that are carried out in an organization.
This particular report sums up our internship at SNPL, a leading manufacturing organization and one of the highest tax payer of Nepalese government. SNPL is the leading cigarette manufacturer of Nepal and captures almost 75% of the total market share. The company had diversified itself in garment section by introducing international brands like John Player, Miss Player and local brand like Springwood and so far has been able to capture 10% of the market in this section. The company is also the marketer of matchstick named Teer which captures almost 70% of the total market share.
As interns we worked in Trade Marketing Department under the supervision of Trade Manager. Trade Marketing is relatively new and modern concepts among business corporate in Nepal and SNPL claims itself as the first mover in this field. Trade Marketing emphasizes on achievements of sales & distribution objectives by maintaining the quality standard such as continuous product availability, building desired brand salience and imagery by implementing the high class visibility and high degree of trade relations to position as the Benchmark Supplier. Also the sales of a more profitable product mix and rigorous focus on costs is under priority of
1.1 Background
Students undergoing Masters of Business Administration (MBA) at Kathmandu University School of Management (KUSOM) are required to go through intensive internship at a reputed business organization. So, this report has been prepared as a requirement for the partial fulfillment for the degree of MBA at KUSOM.
The aim of this internship is to expose students to the real world scenario by providing them an opportunity to work as an employee in the mentioned organization. The working experience is expected to provide students with the practical exposure so that students understand the working culture, systems, structure, strategy, operations, methodology and activities that are carried out in an organization.
This particular report sums up our internship at SNPL, a leading manufacturing organization and one of the highest tax payer of Nepalese government. SNPL is the leading cigarette manufacturer of Nepal and captures almost 75% of the total market share. The company had diversified itself in garment section by introducing international brands like John Player, Miss Player and local brand like Springwood and so far has been able to capture 10% of the market in this section. The company is also the marketer of matchstick named Teer which captures almost 70% of the total market share.
As interns we worked in Trade Marketing Department under the supervision of Trade Manager. Trade Marketing is relatively new and modern concepts among business corporate in Nepal and SNPL claims itself as the first mover in this field. Trade Marketing emphasizes on achievements of sales & distribution objectives by maintaining the quality standard such as continuous product availability, building desired brand salience and imagery by implementing the high class visibility and high degree of trade relations to position as the Benchmark Supplier. Also the sales of a more profitable product mix and rigorous focus on costs is under priority of