Super Screen Movies Persuasive Essay
Though increasing the movie company's advertising budget could potentially lead to higher sales, there are many leaps of logic made by the author that make a large return on investment a premature conclusion.
The advertising director assumes that increasing the budget for advertising will lead to greater awareness of quality movies and potentially larger audiences. The first contention against this lies in factors which are unaccounted by the memo for alternative reasons of fewer box office sales. Fewer ticket sales could be the general effects from an economic recession. It could also have to do with increasing amounts of movie-goers seeking online movie services as an alternative form of entertainment. If either of these is true, the premise of few people being aware of quality movies is irrelevant. Many consumers may be aware of Super Screen movies, but may just choose not to see them for financial reasons …show more content…
There is a lot missing for this to be certain. First off, people might not be so dependent on the opinion of others for their own thoughts. As the passage stated, the % of positive reviews increased, but this could be due to the vocal die-hard Super Screen minority of fans taking an increased share of reviews as fewer average movie-goers bought tickets. A further corollary if this is the case is that average movie-goers may not listen to these biased fans as they believe they would not present an objective review that would be more credible. The way that reviews are used as a proxy for gauging public awareness would be more accurate if we knew that the widespread positive reviews come from a diverse, representative group of critics that most movie goers are aware of and in tune with. This way, there would more liekly be a correlation between higher awareness of the reviews and movie ticket
The advertising director assumes that increasing the budget for advertising will lead to greater awareness of quality movies and potentially larger audiences. The first contention against this lies in factors which are unaccounted by the memo for alternative reasons of fewer box office sales. Fewer ticket sales could be the general effects from an economic recession. It could also have to do with increasing amounts of movie-goers seeking online movie services as an alternative form of entertainment. If either of these is true, the premise of few people being aware of quality movies is irrelevant. Many consumers may be aware of Super Screen movies, but may just choose not to see them for financial reasons …show more content…
There is a lot missing for this to be certain. First off, people might not be so dependent on the opinion of others for their own thoughts. As the passage stated, the % of positive reviews increased, but this could be due to the vocal die-hard Super Screen minority of fans taking an increased share of reviews as fewer average movie-goers bought tickets. A further corollary if this is the case is that average movie-goers may not listen to these biased fans as they believe they would not present an objective review that would be more credible. The way that reviews are used as a proxy for gauging public awareness would be more accurate if we knew that the widespread positive reviews come from a diverse, representative group of critics that most movie goers are aware of and in tune with. This way, there would more liekly be a correlation between higher awareness of the reviews and movie ticket