Super Bowl Research Paper
Nareg Bostanian
COMS 454
Research Paper
Kevin McDonald
The Super Bowl
The society that we live in has taught everyone how to constantly consume, to an extent where no one even realizes how connected he or she is aiding consumerism. It has reached a point where consumerism is consuming consumers. Ill be the very first person to admit I am just as absorbed as the next, but for each person it’s a different set of products or brands that makes them feel like they connect. At a very young age I always loved sports and often was considered a fanatic by my friends and family. But one sport more than any of the other sports had this effect on me, the type of effect that would dictate my moods and decisions through the rest of the day. That …show more content…
What the Super Bowl does is help promote brands in every aspect possible so much that it should be called the Super Brand Bowl. Whether they brands are appear during every commercial, behind the end zone, or the actual brand of the football teams that appear all over the stadium some type of brand recognition is involved in during the big game. What our country has done is help promote the sport so much that most individuals don’t even realize that they call collectively gather yearly to share the experience of the Brand bowl together.
Reference page
Krueger, Thomas M. An Examination of the Super Bowl Stock Market Predictor. N.p.: n.p., n.d. Print.
Pavelchak, Mark A., John H. Antil, and James M. Munch. The Super Bowl: An Investigation into the Relationship Among Program Context, Emotional Experience, and Ad Recall. N.p.: n.p., n.d. Print.
The Super Bowl and the Sherman Act: Professional Team Sports and the Antitrust Laws. N.p.: Harvard Law Review Association, n.d. Print.
Fagenson-Eland, Ellen. The National Football League's Bill Parcells on Winning, Leading, and Turning around Teams. N.p.: n.p., n.d.
COMS 454
Research Paper
Kevin McDonald
The Super Bowl
The society that we live in has taught everyone how to constantly consume, to an extent where no one even realizes how connected he or she is aiding consumerism. It has reached a point where consumerism is consuming consumers. Ill be the very first person to admit I am just as absorbed as the next, but for each person it’s a different set of products or brands that makes them feel like they connect. At a very young age I always loved sports and often was considered a fanatic by my friends and family. But one sport more than any of the other sports had this effect on me, the type of effect that would dictate my moods and decisions through the rest of the day. That …show more content…
What the Super Bowl does is help promote brands in every aspect possible so much that it should be called the Super Brand Bowl. Whether they brands are appear during every commercial, behind the end zone, or the actual brand of the football teams that appear all over the stadium some type of brand recognition is involved in during the big game. What our country has done is help promote the sport so much that most individuals don’t even realize that they call collectively gather yearly to share the experience of the Brand bowl together.
Reference page
Krueger, Thomas M. An Examination of the Super Bowl Stock Market Predictor. N.p.: n.p., n.d. Print.
Pavelchak, Mark A., John H. Antil, and James M. Munch. The Super Bowl: An Investigation into the Relationship Among Program Context, Emotional Experience, and Ad Recall. N.p.: n.p., n.d. Print.
The Super Bowl and the Sherman Act: Professional Team Sports and the Antitrust Laws. N.p.: Harvard Law Review Association, n.d. Print.
Fagenson-Eland, Ellen. The National Football League's Bill Parcells on Winning, Leading, and Turning around Teams. N.p.: n.p., n.d.