Super Bowl Commercials
For this discussion, we were asked to look at past Super Bowl commercial and review to see what type of strategies being used. For this assignment, I choose to discuss Pepsi Super Bowl ads. Watching commercials for years 2003, 2013, and 2016 cover a broad spectrum of strategies that company may have used over the years.
The year 2003 Super Bowl commercial featured Osbourne family ("Super Bowl Commercial - Pepsi Twist Osbourne," 2003); this commercial the audience hears Ozzy Osbourne mumbling some words then the audience see Ozzy struggling with a garbage bag. As his two kids come into the shot and say these “Pepsi are not real, they are in fact Pepsi Twist.” Moreover, the two children “unwrapping” themselves to reveal they are in fact, …show more content…
One is being created for the younger crowds in advertising, and two celebrity’s endorsements. Only one in my list that does not have both of those categories was 2013 commercial Super Bowl XLVII commercial Pepsi party, but this one still has the younger crowd in mind. Mainly it focusing on the young person most likely in High School throwing a party for his friends, but this commercial is catering to the younger crowd. CNN money Brian Stelter (CNN Money, 2016) sat down with Seth Kaufman CMO, PepsiCo and Ram Krishnan CMO, Frito-Lay both say try to use the same market strategies gearing to the younger crowd.
Frito-Lay uses babies and animals, to Pepsi Celebrity appearance. The strategies have not changed over the years, in fact, the company continues to use the same marketing strategies year after year. These strategies work for the company, and the numbers show it, they may tweak them over the years, but still use the same marketing strategies that work. In the future, I do not see PepsiCo changes their marketing strategies their whole image is based on the younger generation and celebrity endorsements. While completing this assignment, I was drinking a
The year 2003 Super Bowl commercial featured Osbourne family ("Super Bowl Commercial - Pepsi Twist Osbourne," 2003); this commercial the audience hears Ozzy Osbourne mumbling some words then the audience see Ozzy struggling with a garbage bag. As his two kids come into the shot and say these “Pepsi are not real, they are in fact Pepsi Twist.” Moreover, the two children “unwrapping” themselves to reveal they are in fact, …show more content…
One is being created for the younger crowds in advertising, and two celebrity’s endorsements. Only one in my list that does not have both of those categories was 2013 commercial Super Bowl XLVII commercial Pepsi party, but this one still has the younger crowd in mind. Mainly it focusing on the young person most likely in High School throwing a party for his friends, but this commercial is catering to the younger crowd. CNN money Brian Stelter (CNN Money, 2016) sat down with Seth Kaufman CMO, PepsiCo and Ram Krishnan CMO, Frito-Lay both say try to use the same market strategies gearing to the younger crowd.
Frito-Lay uses babies and animals, to Pepsi Celebrity appearance. The strategies have not changed over the years, in fact, the company continues to use the same marketing strategies year after year. These strategies work for the company, and the numbers show it, they may tweak them over the years, but still use the same marketing strategies that work. In the future, I do not see PepsiCo changes their marketing strategies their whole image is based on the younger generation and celebrity endorsements. While completing this assignment, I was drinking a