Preview

Sunflower Coffee Shop Research

Powerful Essays
Open Document
Open Document
4092 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Sunflower Coffee Shop Research
Sunflower Theme Coffee Company Research Report

Yang Cheng, Huizhong Li, Meihuizi Liu, Shijia Wu

Professor Coe

April 26, 2013

Table of Contents
Outline 3

Abstract 4

Competitors Analysis 5

Background and Mission Statement 5

Operation and Set-up 6

Target Client and Customers 7

Main Products and Services 10

Annual Report 11

Over Trends 12

Appropriate Advertising Budget 13

Earning Capacity 14

Sunflower Coffee Shop Analysis 16

Recommendations 22

References 24

Appendix 27

Outline

1. Sunflower Coffee Company’s Background

2. Competitors Companies’ Analysis

1. Mission Statement and Background

2. Operations

3. Target Client and Customers

4. Products and Services

5. Annual Report

3. Sunflower Coffee Shop Analysis

3.1. Questionnaire Analysis

3.2 Recommendations

4. Reference

5. Appendix

Abstract

Sunflower company is a theme coffee shop. Target customers of Sunflower are white collars in New York City. The company will start from New York City and then expand to North America. Sunflower provides customers with high quality and diversified coffee and food. A special environment and unique experience are offered to our customers, such as free books, free Wi-Fi and magazines are available to customers. Our group did research on three competitors, Starbucks, Dunkin Donuts and a survey to find our potential customers and markets.

Competitors’ Analysis

Background and Mission Statement

Starbucks

A report named Starbucks Company Profiled introduces the background of Starbucks (Starbucks, 2012). The company founded in 1971 when it was a single store selling whole bean and ground coffee as well as tea. Today, Starbucks has over 18,000 stores over 60 countries (Starbucks, 2013). According to the company official Web Site, the mission



References: Business Analysis Report on Tim Hortons . ( 2012, September 3). Retrieved April 6, 2013, from Watermark template: http://deannastimhortonsreport.blogspot.com/ Dunkin Donuts Dunkin’ Brand Group Inc. (2012). Retrieved April 5, 2013, from Marketline: http://store.marketline.com/Browse/?Ntt=Dunkin%E2%80%99%20Brand%20Group%20Inc Starbucks Starbucks Corporation. (2012). Retrieved April 5, 2013, from MarketLine: http://store.marketline.com/Product/starbucks_corporation?productid=E86AFA79-07E1-4115-AA0C-0016416541FE Tim Hortons Tim Hortons market line report. (2012). Retrieved April 5, 2013, from Marketline: http://store.marketline.com/Browse/?Ntt=Tim+Hortons+&N=4294853637 Dunkin’ Donuts Mission Statement - 12 Values Behind Quick, Fresh & Delicious Starbucks. (2013). Retrieved April 10, 2013, from Starbucks Corporation: http://www.starbucks.com/ U.S Kowitt, B. (2012, May 24). Dunkin ' Brands ' Kitchen Crew. Retrieved April 15, 2013, from Fortune: http://en.wikipedia.org/wiki/Fortune_(magazine) O 'Farrell, R

You May Also Find These Documents Helpful

  • Powerful Essays

    Marketing Plan: Phase 1

    • 1630 Words
    • 7 Pages

    Starbucks wanted to give their customers a different experience from the begging. An also experience that celebrated coffee and the rich tradition, and a feeling of connection. Their mission is to inspire and nurture the human spirit, one person, on cup, and one neighborhood at a time. Today Starbucks has over 15,000 stores in 50 countries. Starbucks is the premier roaster and retailer of specialty coffee. They want to bring their heritage and exceptional experience to life (Starbucks, 2011).…

    • 1630 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Tim Hortons

    • 3771 Words
    • 16 Pages

    Tim Hortons operates within the broader context of the mature foodservice industry, which is characterized as having little growth prospects. Tim Hortons operates in the highly competitive Coffee and Baked Goods (CBG) sector of the Canadian Quick Service Restaurants (QSR) market. Despite…

    • 3771 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    Expanding into Canada would be costly, time consuming, and inefficient. However, extending store hours, adding an assortment of donuts, and installing drive-thru windows would enhance customer experience and therefore increase profits. This combination of convenience, accessibility, and variety would allow BuckStar to cater to a larger consumer base than before. The decision to expand BuckStar’s product offerings and services adhere to the company’s agenda and is an effective way to invest the excess…

    • 533 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Hookah Business Plan

    • 7410 Words
    • 30 Pages

    1. Executive Summary 2 2. Industry Overview 2 2.1 Macro Industry Overview 3 2.2 Micro Industry Overview 4 3. Business Overview 5 3.1 Product Offerings 6 3.2 Service Offerings 7 4.…

    • 7410 Words
    • 30 Pages
    Powerful Essays
  • Powerful Essays

    This report outlines current trends as well as opportunities and threats to the Canadian Brewing Industry. The results were interpreted based on the research conducted on the three major brewing companies: Heineken N.V., Sleeman Brewery Ltd., and Molson Coors Brewing Co. We identified and compared these breweries in terms of the background, consumer’s opinions and strategic issues the companies are currently facing. Finally, the recommendations provided outline the possibilities for improvement and growth of the industry if the…

    • 2265 Words
    • 10 Pages
    Powerful Essays
  • Better Essays

    Starbucks is one of America 's true success stories and a wonder of today 's corporate world. A brand known throughout the world, Starbucks is a beacon for coffee lovers everywhere. The coffee house phenomenon that started as a dream to come up with the best coffees, best customer service and best coffee experience any coffee lover would appreciate. Starbucks started as a coffee roasting company with a single store in Seattle Washington, and has come to be one of the most successful companies in the world serving millions. Since its inception in 1971, Starbucks has been a model for what many aspire to but often come up short. The…

    • 925 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Starbucks Red Flags of Fraud

    • 2320 Words
    • 10 Pages

    Starbucks Coffee Company opened its first store in Seattle, Washington in 1971 offering fresh-roasted whole bean coffees. “Howard Schultz (Starbucks chairman, president and chief executive officer) joined Starbucks in 1982 as director of retail operations and marketing. Starbucks begins providing coffee to fine restaurants and espresso bars” (Starbucks, 2012). In 1985, ``Howard founds Il Giornale, offering brewed coffee and espresso beverages made from Starbucks coffee beans`` (Starbucks, 2012). Two years later Howard Schultz purchases Starbucks assets with the help of local investors and Il Giornale changes its name to Starbucks Corporation and stores open in Chicago and Vancouver, Canada increasing the total number of stores to 17. Starbucks currently has over 16,000 stores in 50 countries and considers the company ``the premier roaster and retailer of specialty coffee in the world`` (Starbucks, 2012). Starbucks mission statement is `` to inspire and nurture the human spirit-one person, one cup, and one neighborhood at a time`` (Starbucks, 2012). Starbucks refers to their employees as partners and their focus is to create a workplace that values and respects people from diverse backgrounds and to conduct business in an ethical manner. Starbucks has a business and ethics compliance program in place to help ensure that all employees make ethical decisions in the workplace.…

    • 2320 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    In 1971, it opened its first store in Seattle’s Pike Market Place. “The company purchases and roast high-quality whole bean coffees and sells them along with rich-brewed, Italian style espresso beverages, a variety of pastries and coffee related accessories and equipment – primary through the retails stores.” (http://www.starbucks.com/aboutus/overview.asp). This store was originally named Starbucks Coffee, Tea, and Spices, which later became famous for starting a corporation of small coffeehouse around the world; the company as we know it is the Starbucks Company. The company’s objective is to establish a recognizable reputation as a respected brand in the world for their management, globalization, technology, innovations, diversity, and ethics.…

    • 1392 Words
    • 4 Pages
    Powerful Essays
  • Better Essays

    Starbucks is the world’s largest specialty coffee retailer, Starbucks has more than 16,000 retail outlets in more than 35 countries. Starbucks owns more than 8,500 of its outlets, while licensees and franchisees operate more than 6,500 units worldwide, primarily in shopping centers and airports. The outlets offer coffee drinks and food items such as pastries and confections, as well as roasted beans, coffee accessories, teas and a line of compact discs. The company also owns the Seattle's Best Coffee and Torrefazione Italia coffee brands. In addition, Starbucks markets its coffee through grocery stores and licenses its brand for other food and beverage products. Starbucks Corporation was founded in 1985 and is based in Seattle, Washington. (Bramhall)…

    • 1739 Words
    • 7 Pages
    Better Essays
  • Good Essays

    SWOTAnalysisofStarbucks

    • 840 Words
    • 3 Pages

    Starbucks Coffee opened its first store in Seattle’s Pike Place Market in 1971. Starbucks is a profitable and global franchise that has literally become a household name. Starbucks coffee has over 16,000 stores in 40 countries. “From our beginnings as a single store over forty years ago, in every place we’ve been, and every place that we touch, we’ve tried to make it a little better than we found it” (starbucks.com, 2011) This is where Starbucks began.…

    • 840 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    study pack

    • 307 Words
    • 3 Pages

    You are required to write a 2500 word report (discuss with the lecturer). Use Times New Roman, 12 point, 1.5 line spacing and standard page margins.…

    • 307 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Eywa is an Australian-owned company which produces natural chemical-free skin and body care products containing only organic ingredients, selected for their miraculous skin rejuvenating properties. These ingredients are derived from over 70 different plant and flower species including a few rare plants found in the Amazon rainforest. Eywa is about to launch its new Earthsprite skin care range. Earthsprite products are 100% natural, effective, affordable and innovative. All of the Earthsprite products contain tamanu oil, a completely natural skin healing agent, which comes from the tamanu tree, indigenous to various parts of Southeast Asia. Eywa believes nature provides us with everything we need to look and feel beautiful and healthy. Nature looks after us so we should look after nature. Eywa products contain ingredients from plants which are grown organically and ethically and are highly effective.…

    • 3251 Words
    • 25 Pages
    Powerful Essays
  • Satisfactory Essays

    Focused in the independent retail market throughout the United States and Canada, Sunflower Incorporated is a popular distributor of salty snacks and liquor. In an attempt to limit variations in profit margins across regions and to protect their company image after finding that certain profitable divisions were using lower-quality products to maximize profit levels, headquarters established a new financial reporting system aimed to standardize pricing and purchasing policy within the organization.…

    • 381 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Sakae Sushi Business Plan

    • 6612 Words
    • 27 Pages

    This report provides an analysis and evaluation of the current and prospective marketing, sales strategy, target customers, production cost, expenses and capital requirements of Sakae Sushi. It is an in depth report that discusses about the rise of Sakae Sushi as one of Singapore’s major restaurant chains. This report talks about the methods implemented by Sakae Sushi to attract customers during the time of the Asian financial crisis.…

    • 6612 Words
    • 27 Pages
    Powerful Essays
  • Powerful Essays

    Management

    • 6049 Words
    • 24 Pages

    I sincerely acknowledge with thanks the time and expertise shared with me by everyone who contributed towards completing this project report. Special thanks to the HR manager, staff members at the British Council, Colombo who supported me to gather data on this particular area and for the valuable information provided by them in their respective fields. I am grateful for their cooperation during the period of my assignment. of Human Resource Management.…

    • 6049 Words
    • 24 Pages
    Powerful Essays

Related Topics