Preview

Summary: The Dr. Pepper Snapple Group

Good Essays
Open Document
Open Document
299 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Summary: The Dr. Pepper Snapple Group
As social responsibility and environmentally friendly attitudes have become more prevalent, many companies have moved towards adapting technologies that are more efficient and less damaging to the environment. The Dr. Pepper Snapple Group takes this corporate social responsibility extremely seriously. They believe that environmental stewardship is core to operating a company that will be successful in the long term. As such they have challenged themselves to move towards more environmentally friendly practices that benefit both themselves and the environment. To help them accomplish this, they began publishing a sustainability report annually. The annual sustainability report is broken down into five sections; environmental sustainability,

You May Also Find These Documents Helpful

  • Satisfactory Essays

    To purse social objectives and improve the firm’s performance I urge YUM to perform strategic focus groups, implement a healthy initiative on KFC’s menu, and advertise their sustainable efforts. Strategic focus groups can lend a ‘word of mouth’ effect onto the organizations. For example, to win back considerable market share in the chicken industry, KFC needs to tap in the communities to find out why exactly do people prefer Chick-Fil-A over KFC. With the results of the focal groups, KFC needs to implement a takeover campaign equipped with diversity shown in advertising commercials, comedic themes and even a slogan or catchy jingle. In addition, KFC needs to be modernized to inform consumers of how they got rid of palm oil, how they recycle…

    • 279 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Assessment Task 1 2

    • 2844 Words
    • 13 Pages

    Initiate and implement the ‘Go Green’ project to promote the sustainability features of our products to customers…

    • 2844 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Based on author¡¦s first-hand experience, some world well-known companies including Nike, Wal-mart, Intel, and Shell, international government agencies and non-governmental organizations are taken as examples to support his point of view and be a sample for later generations to respond challenges. Because of some misreading or failure implementation, previous experiences give corporations a lesson and force them to embrace key elements of the sustainability…

    • 527 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    For the first time in 25 years of my professional carrier, I decided to extend my resignation to Dr Pepper Snapple Group on May 2, my last day with the company was May 19th, 2017; As stated in my resignation letter, I decided to pause my carrier for personal reasons; Circumstances have changed and I now find myself in a position where I’m ready to reenter the workforce, fully committed to the next opportunity.…

    • 197 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Green management can, and should be, done by small and large organizations since it can increase the public image of the organization, thus affecting consumer’s perspectives and investors’ behavior. In the short-term, going green means that management assists in saving the natural environment. However, in the long-term, the costs will be reduced, thus increasing profits as well as achieving green management through waste minimization and improved energy efficiency. Therefore, making “going green” a win-win situation. By contrast, those companies that continuously cause pollutions will be criticized as companies of social irresponsibility, which will damage their public image and affect the sales of their products. For this research paper I have chosen to discuss Apple Inc. and how they are a socially responsible corporation.…

    • 2523 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    We appreciate you taking the time to look over our recommendation report. We are Financial Professionals for Positive Change (FPPC). Our goal is to improve Bank of America’s public image regarding your sustainability business plan, and by doing so, gain a bigger portion of the market share for Bank of America. Costs will also be reduced through sustainability. We have enclosed a report that explains the changes, improvements, and expenses that we recommend to properly implement this plan. We included tables and figures with labels, an executive summary, a review of our sources, solutions, technical plan, and our references. We believe that if Bank of America considers our recommendations, their reputation will be restored. The key to this plan…

    • 130 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Sustainability is a growing concern for many individuals and companies as resources are becoming increasingly limited, hazardous, and expensive. Over the last few years, more people have been informed about sustainable options, which have been easier to obtain and contribute to, as well as wanting to purchase more sustainable options, leading to companies needing to offer more sustainable products.…

    • 598 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Home Depot Ratio Analysis

    • 1776 Words
    • 8 Pages

    Epstein, M. J., & Buhovac, A. R. (2014). Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts. Berrett-Koehler Publishers.…

    • 1776 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    • Snapple still calls itself natural but does not currently offer organic or other alternative green friendly approaches to the beverage industry. This would be a good way to build the image back.…

    • 1013 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    In an effort to raise the company’s growth rate and avoid a takeover.Quaker Oats, acquired Snapple beverage corporation for $1,7 billion,a price considered by many to be valued a billion too much. Snapple captured a significant loyal following by being an innovator in the ready-to-drink tea.The RTD tea segment of the beverage market was a quick developing area with promising returns ,that’s why it attracted giants like coca cola and Pepsico, who entered the market through joint ventures with popular tea brands.…

    • 598 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Sustainability initiatives should be considered by companies due to several reasons. Sustainability can be adopted as branding strategies, image strategies, cut cost endeavors, differentiate themselves from competitors, and firms’ value statements. Morsing and Oswald (2009), for example, argued that a healthcare company, namely Novo Nordisk integrates a commitment in their business conduct as one of their corporate values. On the other hand, the firms’ management training and the firms’ balanced scorecard measures are other examples of company’s values that can be regarded as sustainability initiatives (Harget & Williams, 2009). Furthermore, Bonini et al. (2009) stressed that a social responsibility dashboard is another example of sustainability initiatives that can be classified as a company’s values.…

    • 2687 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    Johnson & Johnson, an American multi-national manufacturer of pharmaceutical, diagnostic, biotechnical, and personal hygiene products, works to put the needs of others first. As a leader in ethical behavior Johnson & Johnson has lead the way for many other companies. Johnson & Johnson understands the importance of caring for the environment and those around them. Before creating their extensive CSR strategy, Johnson & Johnson, followed “Our Credo” a set of values guiding decision making through the company. As a company, Johnson & Johnson, has many projects including a sustainability initiative, a giving initiative, and making their products healthier for the consumers and the environment.…

    • 1347 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Marketing & sustainability

    • 1346 Words
    • 5 Pages

    Hanss, D & Bohm, G 2012, ‘Sustainability seen from the perspective of consumers’, International Journal of Consumer Studies, vol. 36, no. 6, pp. 678 – 687.…

    • 1346 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    The company aims to reduce its external environmental impact through energy-efficient evolution of products, and…

    • 1104 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Given that sustainability reporting is not currently required of companies, what do you see as the possible benefits and disadvantages of sustainability reporting? Using the information in the case, the summary data reported in Tables 4 and 5, and Johnson & Johnson’s most recent sustainability report (available at http://www.jnj.com/connect/caring/?flash=true), what aspects of sustainability reporting seem to be a priority for the company, and why? Provide examples from the 2008 sustainability report to support your answers. 1. How are various management systems such as human resource management, costs, capital budgeting, and performance measurement incorporated into Johnson & Johnson’s sustainability reporting process? Support your answer with specific references from the 2008 report (link provided in question 1). Compare your sources with those in the GRI’s reporting framework (http://www.globalreporting.org/ReportingFramework/G3Online/), and the performance measures with Epstein’s metrics presented in Table 3. 2. When compiling data for its sustainability reports, Johnson & Johnson does not request direct input from its managerial accounting staff. What should be the role of management accountants in collecting and reporting sustainability data? Could Johnson & Johnson’s sustainability reporting be improved with input from managerial accountants? Why or why not? (The Crawford 2005 article at http://www.managementmag.com/index.cfm/ci_id/2149/la_id/1 provides additional background material.) 3. Do you agree with the statement that Johnson & Johnson’s approach to sustainability reporting is beyond triple bottom line? Why or why not? 4. Johnson & Johnson cites concerns with determining materiality as one reason it does not declare itself in accordance with GRI guidelines. What is meant by materiality and why is materiality difficult to determine for social responsibility issues?…

    • 269 Words
    • 8 Pages
    Satisfactory Essays