Summary Of The 1972 President Nixon Campaign
Anna Collignon
Dr. Tim Newman
Political Science 1110
31 October 2014
Campaign Advertisement Analysis
The campaign year was 1972 President Nixon vs McGovern. The advertisement that was used in the Nixon campaign was entitled “Nixon the Man” and it was mainly about eroding Nixon’s negative image as cold and humorless to make him more pleasing to the public. The advertisement did this by showing him joking around in the white house and playing the piano and dancing with his daughter at her wedding. An issue that was presented was to lower property taxes and not putting more money into the pockets of elected officials. Another issue that was presented was the value of the relationship between Latin American community and the United States. The advertisement overall contained a positive image and it did not slander his opponent. The ad did have a celebrity the Duke of Ellington and there were no children in the ad. The ad only slightly alluded to the importance of race when it featured Nixon talking about how he valued the Latin Americans relationship as much if not more than that of the Europeans. Overall the ad was respectful and did not …show more content…
This ad was about presenting McGovern as a man who cared about the people and was for the people. This approach was accomplished through the use of informal interviews that asked people to describe how included they felt in McGovern’s election process. The only issue that was brought up by McGovern was the issue about campaign funding stating that his Republican candidate uses the wealthy elites who expect favors to cover the cost of his campaign where as he uses the small but numerous contributions from the middle class majority to try to change the future. This ad had an overall pleasant attitude however, it was kind of pointed at targeting his opponent. There were no children or celebrities used in the ad and the overall intelligence of the audience was not
Dr. Tim Newman
Political Science 1110
31 October 2014
Campaign Advertisement Analysis
The campaign year was 1972 President Nixon vs McGovern. The advertisement that was used in the Nixon campaign was entitled “Nixon the Man” and it was mainly about eroding Nixon’s negative image as cold and humorless to make him more pleasing to the public. The advertisement did this by showing him joking around in the white house and playing the piano and dancing with his daughter at her wedding. An issue that was presented was to lower property taxes and not putting more money into the pockets of elected officials. Another issue that was presented was the value of the relationship between Latin American community and the United States. The advertisement overall contained a positive image and it did not slander his opponent. The ad did have a celebrity the Duke of Ellington and there were no children in the ad. The ad only slightly alluded to the importance of race when it featured Nixon talking about how he valued the Latin Americans relationship as much if not more than that of the Europeans. Overall the ad was respectful and did not …show more content…
This ad was about presenting McGovern as a man who cared about the people and was for the people. This approach was accomplished through the use of informal interviews that asked people to describe how included they felt in McGovern’s election process. The only issue that was brought up by McGovern was the issue about campaign funding stating that his Republican candidate uses the wealthy elites who expect favors to cover the cost of his campaign where as he uses the small but numerous contributions from the middle class majority to try to change the future. This ad had an overall pleasant attitude however, it was kind of pointed at targeting his opponent. There were no children or celebrities used in the ad and the overall intelligence of the audience was not