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Summary: How New Media Changed The Music Industry

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Summary: How New Media Changed The Music Industry
Tayla Comerford­ How new media changed the music industry : The use of game shows and tv as well as interactive voting Syco record label and how they use new media to promote and market.

Syco Entertainment, often known as simply Syco (and stylised as SYCO), is a global joint venture between
Simon Cowell and Sony Music Entertainment focused on the production and marketing of music, television, film and digital content. It employs a staff of more than 30 in offices in London and Los Angeles[1] and manages a string of high profile television and music brands through partnerships with Sony Music labels and its TV production partner,FremantleMedia. Cowell and Sony Music Entertainment each own 50% of the business which is looking to grow its global portfolio of music and television brands over the next few years.
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where, in 2011, it produces around 200 hours of primetime television for FOX, NBC, ITV and ITV2 networks. Its key franchises are The X Factor and Got Talent.

The X Factor
The X Factor, which launched in September 2004, has been the #1 show in the UK since 2008. In
September 2011, Syco launched The X Factor USA, which averaged 12 million viewers and a 4.0 rating in the adults 18­49 demographic in its first season, leading FOX to nightly wins on Wednesdays and
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In 2009, nearly
20 million people (one third of the UK population) tuned in to the series 3 final to see Diversity crowned winners.[6] Got Talent has been even more successful internationally than The X Factor and is now on air in almost 40 countries including the key markets mentioned above and now China.

Other shows
Syco produces other shows outside its key brands. In 2011, new series Red or Black? was met with mixed reaction. Syco were also behind American Inventor which ran for two seasons on ABC and the unsuccessful
Celebrity Duets on Fox. In addition to series, Syco also produce music and entertainment specials. This includes I Dreamed a Dream: The Susan Boyle Story, which broke ratings records in the U.S. on TV Guide

network[7] and scored 10 million viewers on ITV in the UK.[8] Syco also produced Take That: For the
Record when Take That reformed and in 2010, the company produced a special episode of Piers Morgan's
Life Stories, which focused on The X Factor judge Cheryl Cole and drew the series' best ratings to date with nearly 8 million viewers.[8]
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