Subway Marketing Plan
SUBWAY MARKETING PLAN
1. EXECUTIVE SUMMARY: SUBWAY (restaurants) is an American fast-food franchise owned by Doctor’s Associates, Inc. Subway was founded by Peter Buck and Fred Deluca, with its first restaurant being set up in Bridgeport, U.S in 1965. The franchise runs 38,813 restaurants in 99 countries. Today, the SUBWAY brand is the world's largest submarine sandwich chain. The SUBWAY franchise provides variety of great testing and healthier foods and the third largest fast food chain. Being a part of highly competitive market, SUBWAY has to complete other fast food franchise like McDonald, Pizza Hut, Burger King, and KFC. In this situation SUBWAY has to adopt rigorous marketing plan in order to maintain sales growth and profitability. Subway has introduced online ordering whereby customers can order their food on their website and have it delivered without having to visit the restaurant. Subway is highly committed towards the socially and environmentally responsible. SUBWAY is the first and only quick service restaurant to receive the American Heart Association's Heart Check Meal Certificate. SUBWAY is one of the market leaders in the sub and sandwich shops offering a healthier alternative to the traditional fast foods. Subway’s annual sales exceeded $6.3 billion. It has more than 28,000 units worldwide whilst its rapid growth has attracted many investments.
2. INTRODUCTION: Subway Restaurant, an American franchise that managed to become one of the fastest growing franchises in the globe. In this marketing plan, we are going to discuss and explain SUBWAY's existing strengths, weakness, opportunities, threats, marketing strategy and objectives, promotional strategies. In this marketing plan, We use our marketing knowledge to evaluate SUBWAY marketing strategy and also will be discussing their growth. For this we use some marketing fundamentals and theories.
3. SWOT ANALYSIS:
Strengths:
* Size and number of stores worldwide. This
1. EXECUTIVE SUMMARY: SUBWAY (restaurants) is an American fast-food franchise owned by Doctor’s Associates, Inc. Subway was founded by Peter Buck and Fred Deluca, with its first restaurant being set up in Bridgeport, U.S in 1965. The franchise runs 38,813 restaurants in 99 countries. Today, the SUBWAY brand is the world's largest submarine sandwich chain. The SUBWAY franchise provides variety of great testing and healthier foods and the third largest fast food chain. Being a part of highly competitive market, SUBWAY has to complete other fast food franchise like McDonald, Pizza Hut, Burger King, and KFC. In this situation SUBWAY has to adopt rigorous marketing plan in order to maintain sales growth and profitability. Subway has introduced online ordering whereby customers can order their food on their website and have it delivered without having to visit the restaurant. Subway is highly committed towards the socially and environmentally responsible. SUBWAY is the first and only quick service restaurant to receive the American Heart Association's Heart Check Meal Certificate. SUBWAY is one of the market leaders in the sub and sandwich shops offering a healthier alternative to the traditional fast foods. Subway’s annual sales exceeded $6.3 billion. It has more than 28,000 units worldwide whilst its rapid growth has attracted many investments.
2. INTRODUCTION: Subway Restaurant, an American franchise that managed to become one of the fastest growing franchises in the globe. In this marketing plan, we are going to discuss and explain SUBWAY's existing strengths, weakness, opportunities, threats, marketing strategy and objectives, promotional strategies. In this marketing plan, We use our marketing knowledge to evaluate SUBWAY marketing strategy and also will be discussing their growth. For this we use some marketing fundamentals and theories.
3. SWOT ANALYSIS:
Strengths:
* Size and number of stores worldwide. This