Suburban Regional Shopping Mall Case Study
Assignment #4
Suburban Regional Shopping Malls: Can The Magic Be Restored?
Summary
According to the text, Basic Marketing by William Perreault, et al, the retail life cycle consists of the Introduction, Growth, Maturity, and Sales Decline Stages. As suggested by the text, management would need to find that niche that would draw customers locally, and in the neighboring communities. Catering to the appetites of different and diverse cultures of people, thus attracting the consumer from every walk of life increasing their buying power, would catapult suburban regional shopping mall experiences. If I were the manager I want to create a positive reputation that the city would enjoy. The consumer would be able to find needed products and services
Suburban Regional Shopping Malls: Can The Magic Be Restored?
Summary
According to the text, Basic Marketing by William Perreault, et al, the retail life cycle consists of the Introduction, Growth, Maturity, and Sales Decline Stages. As suggested by the text, management would need to find that niche that would draw customers locally, and in the neighboring communities. Catering to the appetites of different and diverse cultures of people, thus attracting the consumer from every walk of life increasing their buying power, would catapult suburban regional shopping mall experiences. If I were the manager I want to create a positive reputation that the city would enjoy. The consumer would be able to find needed products and services