Study on the New Era of Mall Culture in Pune
STUDY ON THE NEW ERA OF MALL CULTURE IN PUNE
A Research submitted in partial fulfillment for degree of Master of Business Administration
By V Deepak Kumar C 61 Vasudha Shangaloo C 62 Vijeta Singh C 63 Vikas Singh Bisht C 65 Vikram Singh C 66
SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES SYMBIOSIS INTERNATIONAL UNIVERSITY September 2011
ACKNOWLEDGEMENT
We take this opportunity to express our gratitude to the people who have been instrumental in the successful completion of this project. We are extremely thankful to Professor Dr Asha Nagendra, the Guide of this project. She has guided us on this research and correcting various documents and amending them with attention and care. She has taken pain to go through the project and make necessary correction as and when needed at each and every step. We express our thanks to the Director of Symbiosis Institute of Management Studies, Pune for extending his support. We would like to show our greatest appreciation for the support extended to us by the respondents, which was vital for the success of the project. We also take this opportunity to thank our parents, friends and colleagues for helping us.
Table Of Contents
S.no
1. 2. 3. 4. 5. 6. 7. 7.1. 7.2. 7.3. 7.4. 7.5. 7.5.1. 7.5.2. 8. 9. 10. 10.1. 10.2. 10.3. 11. 12.
Chapter
Table Of Contents List Of Tables List Of Figures Abstract CHAPTER I: Introduction CHAPTER II: Background and Literature Review CHAPTER III: Methodology Selection of Topic Selection of Sample Hypothesis Pilot Study Data Collection Primary study Secondary Study CHAPTER IV: Results CHAPTER V: Summary CHAPTER VI: Conclusion Principal Findings Conclusion Recommendation Bibliography Appendix A
Page No iii iv v Vi 1 2 3 3 3 3 3 3 3 4 5 15 19 19 19 20 21 22
List Of Tables
S.no
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
Chapter
Table 1: General Information of Respondents Table 2: Frequency to visit Malls Table 3: Main Reason to visit Malls Table 4: Preference of Mall Table 5:
A Research submitted in partial fulfillment for degree of Master of Business Administration
By V Deepak Kumar C 61 Vasudha Shangaloo C 62 Vijeta Singh C 63 Vikas Singh Bisht C 65 Vikram Singh C 66
SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES SYMBIOSIS INTERNATIONAL UNIVERSITY September 2011
ACKNOWLEDGEMENT
We take this opportunity to express our gratitude to the people who have been instrumental in the successful completion of this project. We are extremely thankful to Professor Dr Asha Nagendra, the Guide of this project. She has guided us on this research and correcting various documents and amending them with attention and care. She has taken pain to go through the project and make necessary correction as and when needed at each and every step. We express our thanks to the Director of Symbiosis Institute of Management Studies, Pune for extending his support. We would like to show our greatest appreciation for the support extended to us by the respondents, which was vital for the success of the project. We also take this opportunity to thank our parents, friends and colleagues for helping us.
Table Of Contents
S.no
1. 2. 3. 4. 5. 6. 7. 7.1. 7.2. 7.3. 7.4. 7.5. 7.5.1. 7.5.2. 8. 9. 10. 10.1. 10.2. 10.3. 11. 12.
Chapter
Table Of Contents List Of Tables List Of Figures Abstract CHAPTER I: Introduction CHAPTER II: Background and Literature Review CHAPTER III: Methodology Selection of Topic Selection of Sample Hypothesis Pilot Study Data Collection Primary study Secondary Study CHAPTER IV: Results CHAPTER V: Summary CHAPTER VI: Conclusion Principal Findings Conclusion Recommendation Bibliography Appendix A
Page No iii iv v Vi 1 2 3 3 3 3 3 3 3 4 5 15 19 19 19 20 21 22
List Of Tables
S.no
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
Chapter
Table 1: General Information of Respondents Table 2: Frequency to visit Malls Table 3: Main Reason to visit Malls Table 4: Preference of Mall Table 5: