Study on Market Strategies
A Study on new Market Entry Strategies
INTRODUCTION
A marketing strategy defines objectives and describes the way you 're going to satisfy customers in your chosen markets. The marketing strategy focuses on markets and customers. The marketing strategy sets your marketing goals, defines your target markets and describes how you will go about positioning the business to achieve advantage over your competitors.
SCOPE OF THE PROJECT
This research report is covering marketing strategies are being used by different industries in different marketing conditions. This research has tried to throw some light on marketing strategies and aspects of strategies.
Aspects of Strategy
A universal component of marketing strategy is its content: details such as pricing, marketing mix, distribution channels, packaging, and target markets, which are affected by the characteristics of the product, costs, the competitive situation, market size and growth rate, industry characteristics and perhaps most important of all, the strategic marketing objectives that are sought.
Another is form, the mechanism used for execution. This mechanism might be a project team, a joint venture, a new business unit, or any other mechanism designed or selected to deliver the content of strategy. The ideal form is one that puts together the resources, skills, and attitudes required for success. From their study of a number of high-tech ventures, Roberts and Berry ( 1985) offer a ninecell (3×3) matrix designed around the relative familiarity of the firm with the chosen markets and technology. Familiarity is divided into three levels: basic, new familiar, and new unfamiliar. Forms (referred to by the authors as entry strategies) considered include internal venture, joint venture, and venture capital investment or licensing. To these we would add project team, a separate business unit, a strategic alliance where the principal objective to match up the needs of the proposed venture, and
INTRODUCTION
A marketing strategy defines objectives and describes the way you 're going to satisfy customers in your chosen markets. The marketing strategy focuses on markets and customers. The marketing strategy sets your marketing goals, defines your target markets and describes how you will go about positioning the business to achieve advantage over your competitors.
SCOPE OF THE PROJECT
This research report is covering marketing strategies are being used by different industries in different marketing conditions. This research has tried to throw some light on marketing strategies and aspects of strategies.
Aspects of Strategy
A universal component of marketing strategy is its content: details such as pricing, marketing mix, distribution channels, packaging, and target markets, which are affected by the characteristics of the product, costs, the competitive situation, market size and growth rate, industry characteristics and perhaps most important of all, the strategic marketing objectives that are sought.
Another is form, the mechanism used for execution. This mechanism might be a project team, a joint venture, a new business unit, or any other mechanism designed or selected to deliver the content of strategy. The ideal form is one that puts together the resources, skills, and attitudes required for success. From their study of a number of high-tech ventures, Roberts and Berry ( 1985) offer a ninecell (3×3) matrix designed around the relative familiarity of the firm with the chosen markets and technology. Familiarity is divided into three levels: basic, new familiar, and new unfamiliar. Forms (referred to by the authors as entry strategies) considered include internal venture, joint venture, and venture capital investment or licensing. To these we would add project team, a separate business unit, a strategic alliance where the principal objective to match up the needs of the proposed venture, and
References: .html O.C.Ferrel .Marketing Strategies :Cengage learning, USA: 2011 Philip Kotler .Marketing Management: Pearson, USA :2011 Peter Doyle and Philip stern, Marketing Management and Strategy: Prentice hall, England: 2006 Taylor and Francis: “strategic marketing” 20: 20 http://www.businessdictionary.com/definition/marketing-strategy