Study of store retailors
A Study on Sales and Distribution, Consumer behavior of Noodles
Submitted towards partial fulfillment of completion of course on
Sales and Distribution
Submitted by
Anwar P A (12MBA61026)
Darpan S Singvi (12MBA61114)
Mahendra Kumar Jain (12MBA61056)
Rahul Bothra (12MBA61121)
Ravi T Sharma (12MBA61010)
Under the guidance of
Internal Guide:
Prof. Mohan Kuruvilla
Professor
School of Business
Jain University
School of Business
Bangalore
MAY 2013
Objectives of the Study
To understand consumer buying behavior.
To understand the marketing/selling strategy of the retailers.
To understand the shelf arrangement.
To understand the Brand preference.
To understand the distribution channel.
Approach
Area covered – Jayanagar Block
No. of households – approx.115,000
Population – approx. 500,000
Assembly Constituency: Jayanagar
Decided to visit three Kirana Stores, Hyper markets, Super markets
Observation
Kirana Stores
Table 1: Showing the observation in Kirana Stores
Store
Maggi
Yuppie
Top ramen
Chung
Monthly sale
S R Provisions
1800
500
0
0
2300
Sri Ganesha store
3000
1500
0
0
4700
Mahalakshmi Store
2700
800
0
0
4000
Graph 1: Showing Observation in Kirana Stores
Analysis and Interpretation
As per the observations in Kirana Stores, they sell maximum 2 brands i.e., Maggi and Yuppie noodles. Maggi sale is higher than yuppie because of brand equity. We found both the brands are promoting their brands in Kirana stores. There are limited flavors available and distribution of Maggi is better than Yuppie distribution. Distribution is done through sales man, weekly they come and fulfill the orders of stores. Rs.10 packs are highly preferred and fast moving in Kirana stores and family pack is not preferred because the consumer who comes to these stores are daily customers. According to Sri Ganesha Store’s manager “promotion of Yuppie had an impact on Maggi sales. He also states that Maggi has a specialty that
Submitted towards partial fulfillment of completion of course on
Sales and Distribution
Submitted by
Anwar P A (12MBA61026)
Darpan S Singvi (12MBA61114)
Mahendra Kumar Jain (12MBA61056)
Rahul Bothra (12MBA61121)
Ravi T Sharma (12MBA61010)
Under the guidance of
Internal Guide:
Prof. Mohan Kuruvilla
Professor
School of Business
Jain University
School of Business
Bangalore
MAY 2013
Objectives of the Study
To understand consumer buying behavior.
To understand the marketing/selling strategy of the retailers.
To understand the shelf arrangement.
To understand the Brand preference.
To understand the distribution channel.
Approach
Area covered – Jayanagar Block
No. of households – approx.115,000
Population – approx. 500,000
Assembly Constituency: Jayanagar
Decided to visit three Kirana Stores, Hyper markets, Super markets
Observation
Kirana Stores
Table 1: Showing the observation in Kirana Stores
Store
Maggi
Yuppie
Top ramen
Chung
Monthly sale
S R Provisions
1800
500
0
0
2300
Sri Ganesha store
3000
1500
0
0
4700
Mahalakshmi Store
2700
800
0
0
4000
Graph 1: Showing Observation in Kirana Stores
Analysis and Interpretation
As per the observations in Kirana Stores, they sell maximum 2 brands i.e., Maggi and Yuppie noodles. Maggi sale is higher than yuppie because of brand equity. We found both the brands are promoting their brands in Kirana stores. There are limited flavors available and distribution of Maggi is better than Yuppie distribution. Distribution is done through sales man, weekly they come and fulfill the orders of stores. Rs.10 packs are highly preferred and fast moving in Kirana stores and family pack is not preferred because the consumer who comes to these stores are daily customers. According to Sri Ganesha Store’s manager “promotion of Yuppie had an impact on Maggi sales. He also states that Maggi has a specialty that
Bibliography: http://www.vigeyegpms.in/bbmp/index.php?module=public&action=wardinfo&wardid=132