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Study of Consumer Behaviour on Soaps

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Study of Consumer Behaviour on Soaps
Research Methodology

Project Report

A study on the influence of price as the most important attribute in the consumer behavior related to the purchase of soap

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Table of contents:

|Contents |Page no. |
|Abstract |6 |
|A. Introduction |7 |
|Problem statement | |
|Research objectives/Hypotheses | |
|Rationale for approach | |
|Value in terms of possible outcomes | |
|5. Limitations | |
|B. Research Methodology |8 |
|Research design and questions | |
|Data collection | |
|Questionnaire format | |
|Research schedule

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