Studies on the Popularity of American Tv Series in China from the Cultural Perspective
Studies on the Popularity of American TV Series in China from the Cultural Perspective
Abstract In the background of globalization, film and television have reached alarming proportions in the international transmission with the fast development of communication technology. The spread of American TV series in China has caused a great tide among a large group of audience and it becomes a phenomenon which is worthy to be regarded. This essay aims to discuss the reasons behind the popularity of American TV series in China to discover the deeper meaning it conveys.
Key words: American TV series, cultural communication
Chapter One
Cultural Reasons behind the Popularity of American TV Series The spread of American TV series in China can be divided into three stages: In early 80s, after the official establishment of Sino-US relations, the transmissions of U.S. drama are mainly based on the national introduction in television. In the 1990s, along with the popularity of DVD devices, American TV series spread in the open coastal cities. American TV series began to attract some audience and set off a burst of enthusiasm. Since 21st century, the development of the Internet has pushed the spread of American TV series. More and more audience has the access to American TV series through the global network and interactive new media,
1.1 Reasons in the Culture Integration Perspective The fast-growing development of the global economic exchange has led to the frequent communications between different cultures. The integration of cultures means the contact, interaction and adoption of different cultures. Information monopoly and cultural blockade will become increasingly difficult. Culture, once produced, must be communicated (Carley H. Dodd, 106). Multimedia means that the information must flow from one media to another media; it must be able to declare the same thing in different paradigms; it must be able to touch a variety of human’s sensory
Abstract In the background of globalization, film and television have reached alarming proportions in the international transmission with the fast development of communication technology. The spread of American TV series in China has caused a great tide among a large group of audience and it becomes a phenomenon which is worthy to be regarded. This essay aims to discuss the reasons behind the popularity of American TV series in China to discover the deeper meaning it conveys.
Key words: American TV series, cultural communication
Chapter One
Cultural Reasons behind the Popularity of American TV Series The spread of American TV series in China can be divided into three stages: In early 80s, after the official establishment of Sino-US relations, the transmissions of U.S. drama are mainly based on the national introduction in television. In the 1990s, along with the popularity of DVD devices, American TV series spread in the open coastal cities. American TV series began to attract some audience and set off a burst of enthusiasm. Since 21st century, the development of the Internet has pushed the spread of American TV series. More and more audience has the access to American TV series through the global network and interactive new media,
1.1 Reasons in the Culture Integration Perspective The fast-growing development of the global economic exchange has led to the frequent communications between different cultures. The integration of cultures means the contact, interaction and adoption of different cultures. Information monopoly and cultural blockade will become increasingly difficult. Culture, once produced, must be communicated (Carley H. Dodd, 106). Multimedia means that the information must flow from one media to another media; it must be able to declare the same thing in different paradigms; it must be able to touch a variety of human’s sensory
Bibliography: Geert Hofstede. Culture’s consequences: Comparing Values, Behaviors, Institutions and Organizations across Nations (second edition), Shanghai Foreign Language Education Press, 2007. Guo-Ming Chen, William J.Starosta. Foundations of Intercultural Communication Carley H. Dodd. Dynamics of Intercultural Communication (fifth edition), Shanghai Foreign Language Education Press, 2007.