Strategy and Serendipity: A Billion – Dollar Bonanza management case study
STRATEGIC MANAGEMENT
BOARD PLAN FOR CASE
Mini Case 2: Strategy and Serendipity: A Billion – Dollar Bonanza
Key Issue / Problem
- Serendipity on how two modern drugs were discovered.
- Realising a strategy turnout from a serendipity.
Analysis
- Researcher develop a new drug for the heart disease, as the drug were a cure for MED, the manager in Pfizer strategise this and make a this unintended results to into a blockbuster drug.
Alternatives
- Smart planning of changing a failure of a research into an alternative of curing another disease.
Key decision to make
- Although a drug discovered to treat drug disease became a failure, and turn out to solve MED problem, thus a new strategy to utilise it have to be made
Capabilities
- An unintended strategy, which were to cure the heart disease, turn out as s serendipity of curing a another dysfunction, and able to generate income of $3 billion dollar per year.
Decision Criteria
- The strategy of the unintended plan turn out to be a huge sum of turnover.
Stakeholders
- The investors, researchers, patients.
Resources
- The managers of Pfizer, reseachers,
Implementation plan
- To always have a alternative for a strategy which is still under testing. Vision / Mission / Objectives
- To create a drug to overcome heart disease
- To overcome a mistake, and make a seredipity out of it.
Assumption
- The smart team on how they able to strategise the need to the new drug for the MED and generate cash flow stream out of it.
Discussion Question
Question 1
Serendipity is random from my point of view. Occurrence of this is not predicted or there might be not any proven statistic of the occurrence figure. Serendipity means a "happy accident" or "pleasant surprise"; a fortunate mistake. Specifically, the accident of finding something good or useful while not specifically searching for it.
Question 2
Strategic initiative is any activity a pursues to explore and develop a new product and process
BOARD PLAN FOR CASE
Mini Case 2: Strategy and Serendipity: A Billion – Dollar Bonanza
Key Issue / Problem
- Serendipity on how two modern drugs were discovered.
- Realising a strategy turnout from a serendipity.
Analysis
- Researcher develop a new drug for the heart disease, as the drug were a cure for MED, the manager in Pfizer strategise this and make a this unintended results to into a blockbuster drug.
Alternatives
- Smart planning of changing a failure of a research into an alternative of curing another disease.
Key decision to make
- Although a drug discovered to treat drug disease became a failure, and turn out to solve MED problem, thus a new strategy to utilise it have to be made
Capabilities
- An unintended strategy, which were to cure the heart disease, turn out as s serendipity of curing a another dysfunction, and able to generate income of $3 billion dollar per year.
Decision Criteria
- The strategy of the unintended plan turn out to be a huge sum of turnover.
Stakeholders
- The investors, researchers, patients.
Resources
- The managers of Pfizer, reseachers,
Implementation plan
- To always have a alternative for a strategy which is still under testing. Vision / Mission / Objectives
- To create a drug to overcome heart disease
- To overcome a mistake, and make a seredipity out of it.
Assumption
- The smart team on how they able to strategise the need to the new drug for the MED and generate cash flow stream out of it.
Discussion Question
Question 1
Serendipity is random from my point of view. Occurrence of this is not predicted or there might be not any proven statistic of the occurrence figure. Serendipity means a "happy accident" or "pleasant surprise"; a fortunate mistake. Specifically, the accident of finding something good or useful while not specifically searching for it.
Question 2
Strategic initiative is any activity a pursues to explore and develop a new product and process