Strategik Management
GROUP PROJECT
STRATEGIC MANAGEMENT
TABLE OF CONTENT 1. INTRODUCTION 2. SWOT ANALYSIS a) EXTERNAL ANALYSIS b) WEIGHTED COMPETITIVE STRENGHT ASSESMENT c) COMPETITIVE PROFILE MATRIX d) STRATEGIC GROUP MAP 3. FINANCIAL RATIO ANALYSIS 4. SWOT ANALYSIS a) INTERNAL ANALYSIS b) WEIGHTED COMPETITIVE STRENGHT ASSESMENT
5. STRATEGY FORMULATION a) SWOT b) SPACE MATRIX 6. BCG MATRIX MODEL
Background They are a premier public listed property development group in Northern Malaysia with an outstanding and enviable track-record. All their projects are completed with their signature focus on bold innovative designs, fresh lifestyle concepts, quality craftsmanship & workmanship, timely delivery and superior customer service. They have carved a strong niche and reputation in successfully reviving abandoned as well as hard-to-execute projects. They vertically integrated range of in-house expertise includes architecture, engineering, construction, interior design and sales & marketing. This vertical integration enables them to control the construction process to ensure timely and quality delivery. They passion and dedication to the property industry has won them a loyal following among discerning property purchasers throughout the world apart from numerous industry awards. Ivory Properties Group Berhad was established in 1999 and has since grown into an established and reputable property developer in Penang and Northern Malaysia. They project portfolio includes medium to high-end apartments, luxury condominiums, semi- detached and bungalows, boutique gated communities, retail & commercial lots and more. They at Ivory take the time and effort to nurture a vertically-integrated range of in-house expertise and capabilities including architecture, engineering, construction, interior design, model making, sales &
STRATEGIC MANAGEMENT
TABLE OF CONTENT 1. INTRODUCTION 2. SWOT ANALYSIS a) EXTERNAL ANALYSIS b) WEIGHTED COMPETITIVE STRENGHT ASSESMENT c) COMPETITIVE PROFILE MATRIX d) STRATEGIC GROUP MAP 3. FINANCIAL RATIO ANALYSIS 4. SWOT ANALYSIS a) INTERNAL ANALYSIS b) WEIGHTED COMPETITIVE STRENGHT ASSESMENT
5. STRATEGY FORMULATION a) SWOT b) SPACE MATRIX 6. BCG MATRIX MODEL
Background They are a premier public listed property development group in Northern Malaysia with an outstanding and enviable track-record. All their projects are completed with their signature focus on bold innovative designs, fresh lifestyle concepts, quality craftsmanship & workmanship, timely delivery and superior customer service. They have carved a strong niche and reputation in successfully reviving abandoned as well as hard-to-execute projects. They vertically integrated range of in-house expertise includes architecture, engineering, construction, interior design and sales & marketing. This vertical integration enables them to control the construction process to ensure timely and quality delivery. They passion and dedication to the property industry has won them a loyal following among discerning property purchasers throughout the world apart from numerous industry awards. Ivory Properties Group Berhad was established in 1999 and has since grown into an established and reputable property developer in Penang and Northern Malaysia. They project portfolio includes medium to high-end apartments, luxury condominiums, semi- detached and bungalows, boutique gated communities, retail & commercial lots and more. They at Ivory take the time and effort to nurture a vertically-integrated range of in-house expertise and capabilities including architecture, engineering, construction, interior design, model making, sales &