Chinese Hotels under the Globalization
Abstract
This paper discusses the strategies on the sustainable development of Chinese hotels under the globalization. These strategies will be based on environment, technology and service quality. To speed up the development of Chinese hotel industry and to keep it more healthy and sustainable, the environment factor seems to be particularly important. Nowadays, it really becomes a trend that more and more consumers are willing to choose green products and green consumptions initiatively which are harmless, clean and safe. The high technologies which represent win-win situations for many hotels are benefits for developing sustainable hotels and make convenient environment for the customers. And the service quality really affects the whole development of hotels very much. It can be called the heart or soul of one hotel.
Strategies on Sustainable Development of
Chinese Hotels under the Globalization
With the need of the globalization, participating in the international economic competitiveness becomes the inevitable choice of Chinese reform and opening up. On the one hand, it will bring Chinese hotels industry great opportunities to promote the service quality and management level and bring it into line with international standards; on the other hand, it also brings some deep sense of crisis and great challenges to Chinese hotel industry. China 's hotel industry is still faced with the optimistic situation: in recent years by the Asian financial turmoil, the hotel industry is facing the pressure of market pressures and management; also the continuous imbalance between supply and demand. The number of hotels has grown more rapidly than visitor growth rate. There is fiercely competition between hotels on price and service quality. Chinese hotel management level and service quality still have a certain gap with the international community. The globalization means that
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