Strategic Review - Singapore Airlines
Table of content:
Summary
Introduction
I. Background of Singapore Airlines
II. Strategy
1. What is Strategy?
2. The nature of Singapore Airlines Global Strategy
3. Mission and value of SIA
III. Strategic analysis of the organization and its environment
1. PEST analysis
2. Strategic Capabilities
3. Strategic SWOT analysis
IV. Future strategic aspects for SIA
1. Recommendation
2. Conclusion
References
Summary:
In this report I examine the history of Singapore Airlines’ the report will then including the corporate strategy, strategic choice and analysis of the company’s external environment political, economic, social and technical environment (PEST analysis), strategic capabilities and the strength, weaknesses, opportunities and threats (SWOT analysis). I will discuss the future strategic aspects from Singapore Airlines (SIA) and make some recommendations how SIA going to be improved.
Introduction:
Selecting a strategy is different from developing a strategic plan. The point is any single strategy might deliver the basis for a wide change of plans. Locating and evolving strategic goals to achieve them are the next step in improvement.
I selected Singapore Airlines where its target markets is mainly in Australia, New Zealand, Indonesia, the Philippine’s and Singapore. Singapore Airlines’ trademark has been very powerful for the airline industry from the start. It exists as one of the top brand cases from Asia for other recognized brands as well as any seeking brands. It is a unique brand in the opinion that the meeting takes dedicated control of the brand strategy dissimilar as many other Asian companies.
I. Background of Singapore Airlines:
A combined offer between Singapore and Malaysian Airlines began in 1947. However, in 1965 Singapore disconnected from Malaysia, to moving this two the governments decided to establish separate airlines. In 1972 SIA was born.
Singapore Airlines was in a difficult position than most
Summary
Introduction
I. Background of Singapore Airlines
II. Strategy
1. What is Strategy?
2. The nature of Singapore Airlines Global Strategy
3. Mission and value of SIA
III. Strategic analysis of the organization and its environment
1. PEST analysis
2. Strategic Capabilities
3. Strategic SWOT analysis
IV. Future strategic aspects for SIA
1. Recommendation
2. Conclusion
References
Summary:
In this report I examine the history of Singapore Airlines’ the report will then including the corporate strategy, strategic choice and analysis of the company’s external environment political, economic, social and technical environment (PEST analysis), strategic capabilities and the strength, weaknesses, opportunities and threats (SWOT analysis). I will discuss the future strategic aspects from Singapore Airlines (SIA) and make some recommendations how SIA going to be improved.
Introduction:
Selecting a strategy is different from developing a strategic plan. The point is any single strategy might deliver the basis for a wide change of plans. Locating and evolving strategic goals to achieve them are the next step in improvement.
I selected Singapore Airlines where its target markets is mainly in Australia, New Zealand, Indonesia, the Philippine’s and Singapore. Singapore Airlines’ trademark has been very powerful for the airline industry from the start. It exists as one of the top brand cases from Asia for other recognized brands as well as any seeking brands. It is a unique brand in the opinion that the meeting takes dedicated control of the brand strategy dissimilar as many other Asian companies.
I. Background of Singapore Airlines:
A combined offer between Singapore and Malaysian Airlines began in 1947. However, in 1965 Singapore disconnected from Malaysia, to moving this two the governments decided to establish separate airlines. In 1972 SIA was born.
Singapore Airlines was in a difficult position than most
References: Baum, T (20060 Human Resource Management for Tourism, Hospitality and Leisure: Evans, S Grant, R.M., (2000). Contemporary strategic analysis. Oxford: Blackwell Business Hannagan T., (2002) Harvard Business Review. (1996) What is Strategy? [Online]. Available from: http://www.ipocongress.ru/download/guide/article/what_is_strategy.pdf [Accessed 17 October 2011]. Stonehouse, G. et al (2004). Global and Transnational Business: Strategy and Management. 2nd ed. England: Wiley. Strategic Capabilities. [Online]. Available from: http://www.blackwellpublishing.com/grant/files/CSAC05.pdf [Accessed 18 October 2011]. Tribe, J., (2010)