Strategic Quality Management and Customer Satisfaction Paper
Running Head: Strategic Quality Management and Customer Satisfaction Paper
Strategic Quality Management and Customer Satisfaction Paper
MGT/449
June 20, 2011
Ms. Tracy King-Dye
Strategic Quality Management and Customer Satisfaction Paper
Microsoft Corporation was established in 1975 by Paul Allen, and Bill Gates. Microsoft Corporation is a publically traded multinational corporation headquartered in Redmond Washington. Microsoft Corporation develops, and manufacturers a wide range of products including but limited to the home computer operating system, Microsoft Windows product line, Microsoft Office, the Xbox, Xbox 360, MSN, and the Windows Phone. Microsoft Corporation rose to dominate the home computer market globally and domestically with currently an estimated 89,000 employees worldwide, therefore generating approximate annual revenues of 62.484 billion. An analysis will be conducted to determine the Strengths, Weaknesses, Opportunities, and Treats to determine if the proper approach is taken, which will produce the most favorable outcome. Conducting the SWOT analysis will allow one to analyze the strategic objectives, and tools used to measure customer satisfaction. When establishing the Strategic Plan one must develop a vision statement, mission statement, and guiding principles that represent the quality standards the company wishes to achieve, which will produce the most positive result.
SWOT Analysis According to Goettsch and Davis (2010) a SWOT analysis should be conducted prior to constructing the firm’s strategic plan (p. 51, para. 2). A firm will conduct a SWOT analysis because this is how the strengths and weaknesses are identified, which makes up the internal situation. The firm will use the opportunities, threats, and trends to analysis the situation externally. Several strengths are identified by using the SWOT analysis; some examples are financial strength, quality products, and services. Weaknesses
Strategic Quality Management and Customer Satisfaction Paper
MGT/449
June 20, 2011
Ms. Tracy King-Dye
Strategic Quality Management and Customer Satisfaction Paper
Microsoft Corporation was established in 1975 by Paul Allen, and Bill Gates. Microsoft Corporation is a publically traded multinational corporation headquartered in Redmond Washington. Microsoft Corporation develops, and manufacturers a wide range of products including but limited to the home computer operating system, Microsoft Windows product line, Microsoft Office, the Xbox, Xbox 360, MSN, and the Windows Phone. Microsoft Corporation rose to dominate the home computer market globally and domestically with currently an estimated 89,000 employees worldwide, therefore generating approximate annual revenues of 62.484 billion. An analysis will be conducted to determine the Strengths, Weaknesses, Opportunities, and Treats to determine if the proper approach is taken, which will produce the most favorable outcome. Conducting the SWOT analysis will allow one to analyze the strategic objectives, and tools used to measure customer satisfaction. When establishing the Strategic Plan one must develop a vision statement, mission statement, and guiding principles that represent the quality standards the company wishes to achieve, which will produce the most positive result.
SWOT Analysis According to Goettsch and Davis (2010) a SWOT analysis should be conducted prior to constructing the firm’s strategic plan (p. 51, para. 2). A firm will conduct a SWOT analysis because this is how the strengths and weaknesses are identified, which makes up the internal situation. The firm will use the opportunities, threats, and trends to analysis the situation externally. Several strengths are identified by using the SWOT analysis; some examples are financial strength, quality products, and services. Weaknesses