Strategic Planning at the Chronicle Gazette
Student Name : Lee Cheuk Fung Jerff
Student ID No. : LE0002110
Course No. : MGT 195
Course Name : Business Policy and Strategy
Title of the Assignment : Strategic Planning at
The Chronicle Gazette
Date of submission : 8 DEC 2011
TABLE OF CONTENTS 1. Introduction 3 2. State of the newspaper publishing industry today
2.1Data on Circulation and Revenue 4-6
2.2 Top 20 U.S. Newspapers Print Circulation 7-8
3 Why newspapers are facing declining circulations and revenues? 3.1 External Assessment 3.11 Rise of the Web , Internet and free information 9 3.12 Economic downturn put company into the trouble 9
3 Internal Assessment of The Chronicle Gazette 4.13 Strengths 10 4.14 Weaknesses 10 4 Strategies in publishing industry to cope with the Challenges 11,12 5 Steps to deal with the challenge 13
6.1 Short-term steps
6.2 Long-term steps
Strategic Planning at The Chronicle Gazette
1. Introduction
The Chronicle Gazette is a leading newspaper in the United States with a circulation of 225,000 customers. Over the past few years, it has been facing a decline in its customer base and revenues. This is mainly due to the increasing dominance of the Internet as a means of disseminating information and news.
Susan Feinman, the publisher of The Chronicle Gazette, noted the criticalness of the problem and worried this will become the 21st century equivalent of buggy whip manufacturers. The company is not looking for band-aid solutions but an insight of all the challenges and to work out an effective business strategy.
As The Chronicle Gazette has been a steady decline in subscriptions and revenues, this report will present the
Student ID No. : LE0002110
Course No. : MGT 195
Course Name : Business Policy and Strategy
Title of the Assignment : Strategic Planning at
The Chronicle Gazette
Date of submission : 8 DEC 2011
TABLE OF CONTENTS 1. Introduction 3 2. State of the newspaper publishing industry today
2.1Data on Circulation and Revenue 4-6
2.2 Top 20 U.S. Newspapers Print Circulation 7-8
3 Why newspapers are facing declining circulations and revenues? 3.1 External Assessment 3.11 Rise of the Web , Internet and free information 9 3.12 Economic downturn put company into the trouble 9
3 Internal Assessment of The Chronicle Gazette 4.13 Strengths 10 4.14 Weaknesses 10 4 Strategies in publishing industry to cope with the Challenges 11,12 5 Steps to deal with the challenge 13
6.1 Short-term steps
6.2 Long-term steps
Strategic Planning at The Chronicle Gazette
1. Introduction
The Chronicle Gazette is a leading newspaper in the United States with a circulation of 225,000 customers. Over the past few years, it has been facing a decline in its customer base and revenues. This is mainly due to the increasing dominance of the Internet as a means of disseminating information and news.
Susan Feinman, the publisher of The Chronicle Gazette, noted the criticalness of the problem and worried this will become the 21st century equivalent of buggy whip manufacturers. The company is not looking for band-aid solutions but an insight of all the challenges and to work out an effective business strategy.
As The Chronicle Gazette has been a steady decline in subscriptions and revenues, this report will present the