Strategic Planning and Implementation
STRATEGIC PLANNING AND IMPLEMENTATION
INTRODUCTION
For the purpose of this paper I have selected M/s. Apple Inc as an organisation. M/s. Apple Inc are considered to be one of the most competitive organisations in the globe who operate in a very fast environment of technology and computers, where the developments are so rapid and fast that the management are expected to revisit their strategies and implementation plans on a continuous basis to stay competitive and maintain that technological edge in the market place.
The world of computers and electronic gadgets is so fast paced that newer technologies are launched in a fast pace. The top level management is expected to undertake regular feedback from the market and also scan the environment for the needs and plan their strategies accordingly.
Hence, I have selected M/s. Apple Inc for carrying out the study on strategic planning and implementation. The study would focus mainly on the strategy adopted by M/s. Apple for the launch of their much famed computer model ‘Macintosh’ in the year 1984.
The other major reason for selecting this organisation in specific is that this organisation has faced multiple threats to its survival and faced numerous competitions but the organisation survived and grew in adversity. This shows the planning and resources implemented by the management team to grow this organisation and their strategic resolve can be seen from the above.
All this illustrate that this would be the perfect organisation to study the scope and the depth of strategic planning and the intricate implementation plans undertaken by this organisation for achieving this extraordinary turnaround and improving the confidence of the stakeholders and also the customers with their innovative products.
The company got incorporated on 03rd Jan 1977 in the state of California in United States of America.[1]
Major Stakeholders
The major stakeholders in the company are listed below:
1.
INTRODUCTION
For the purpose of this paper I have selected M/s. Apple Inc as an organisation. M/s. Apple Inc are considered to be one of the most competitive organisations in the globe who operate in a very fast environment of technology and computers, where the developments are so rapid and fast that the management are expected to revisit their strategies and implementation plans on a continuous basis to stay competitive and maintain that technological edge in the market place.
The world of computers and electronic gadgets is so fast paced that newer technologies are launched in a fast pace. The top level management is expected to undertake regular feedback from the market and also scan the environment for the needs and plan their strategies accordingly.
Hence, I have selected M/s. Apple Inc for carrying out the study on strategic planning and implementation. The study would focus mainly on the strategy adopted by M/s. Apple for the launch of their much famed computer model ‘Macintosh’ in the year 1984.
The other major reason for selecting this organisation in specific is that this organisation has faced multiple threats to its survival and faced numerous competitions but the organisation survived and grew in adversity. This shows the planning and resources implemented by the management team to grow this organisation and their strategic resolve can be seen from the above.
All this illustrate that this would be the perfect organisation to study the scope and the depth of strategic planning and the intricate implementation plans undertaken by this organisation for achieving this extraordinary turnaround and improving the confidence of the stakeholders and also the customers with their innovative products.
The company got incorporated on 03rd Jan 1977 in the state of California in United States of America.[1]
Major Stakeholders
The major stakeholders in the company are listed below:
1.
References: The Academy of Management Review, Vol. 3, No. 3 (Jul., 1978), pp. 450-461 (article consists of 12 pages)