Strategic Mgmt
ZIPCAR Case 1. Who are Zipcar’s primary stakeholders, and what are their particular interests?
Zipcar’s primary stakeholders include their internal claimants, which are the executives and employees such as Scott Grffith; chairman and CEO, Steve Case; board of director, Ed Goldfinger; CFO, and Mark Norman; President and COO. Their particular interests are to drive Zipcar forward giving it strategic growth. They also aim maintain the business model and operations while maintaining focus on customer experience in order to expand business operations and sustain their advantage in the car rental market.
Zipcar’s external claimants are all other individuals and groups affected by the company 's actions. These are the individuals living in the metropolitan areas, college students and other members at universities, private businesses and government entities. Their interests include that zipcar provides easy traveling, cost efficiency, and environmental awareness. Their desire is to go from one point to another as carelessly as possible. Zipcar represents a good investment because of its use of innovative and unique technology. It provides the perfect answer for customers who wanted to rent a car for few hours in their home city. 2. Describe the challenges faced by a start-up company in an undefined market. How did Zipcar handle the tasks and uncertainties inherent in devising a new business model?
Every new business will face some type of problem as it opens. You also have to deal with potential competitors that are already in the field “testing the waters.” As founder Robin Chase mentioned in an interview, “it was hard to raise money in the spring of 2000…people never thought the idea would work in the U.S. They thought people were just too tied to their cars.” In order word, it is a challenge to come up with new innovative ideas and introduce them to a society that is already accustomed to one particular idea and expect them to change this view for
Zipcar’s primary stakeholders include their internal claimants, which are the executives and employees such as Scott Grffith; chairman and CEO, Steve Case; board of director, Ed Goldfinger; CFO, and Mark Norman; President and COO. Their particular interests are to drive Zipcar forward giving it strategic growth. They also aim maintain the business model and operations while maintaining focus on customer experience in order to expand business operations and sustain their advantage in the car rental market.
Zipcar’s external claimants are all other individuals and groups affected by the company 's actions. These are the individuals living in the metropolitan areas, college students and other members at universities, private businesses and government entities. Their interests include that zipcar provides easy traveling, cost efficiency, and environmental awareness. Their desire is to go from one point to another as carelessly as possible. Zipcar represents a good investment because of its use of innovative and unique technology. It provides the perfect answer for customers who wanted to rent a car for few hours in their home city. 2. Describe the challenges faced by a start-up company in an undefined market. How did Zipcar handle the tasks and uncertainties inherent in devising a new business model?
Every new business will face some type of problem as it opens. You also have to deal with potential competitors that are already in the field “testing the waters.” As founder Robin Chase mentioned in an interview, “it was hard to raise money in the spring of 2000…people never thought the idea would work in the U.S. They thought people were just too tied to their cars.” In order word, it is a challenge to come up with new innovative ideas and introduce them to a society that is already accustomed to one particular idea and expect them to change this view for
References: Borja, Tina. "Case 30 Zipcar." Strategic Management- Competitiveness and Globalization. 9th ed. N.p.: South Western- Cengage, n.d. 427-39. Print. Goldman, Susan. "The North American Carsharing Industry Zipcar, Inc. and 3 Major Competitors." (2008): n. pag. Web. http://www.bsas.org/BSAS_IRC/docs/2012BUzipcar.pdf http://innovationcenter.deteconusa.com/news/risks-to-innovation-a-case-study-in-the-zipcar-acquisition-by-avis-budget-group/