Strategic Marketing Management Paper
Running Head: MMGP: MARKETING PLAN FOR MY LAST STEP BACKWARD
By: Group 4 – Lowery D. Lockard; Brian Harrison; Michael Newby, Jenna Seemann. (No submission from Raymond Washington)
BUSI 520 – Liberty University
Product Background Information
Terrifying, yet inspiring, a fall from stage talent to C-5 quadriplegic proves that, in our darkest moments, faith and determination can prevail! Our product is an awe-inspiring autobiography written by the recently crowned Ms. Wheelchair USA, Tasha Schuh. The book features two hundred and fifty pages detailing Tasha’s amazing journey. After showcasing her talent as the lead in her high school’s production of Grease, Tasha Schuh began to dream of a career in theatre. No one presumed that the stage itself would steal her dream—and almost her life—during a rehearsal for her next big show. Just days before her opening night performance in The Wizard of Oz, Tasha took one step backward and fell 16 feet through a trap door. Landing on the concrete floor below the stage, she spent the next three days preparing for a surgery that would at best leave her a C-5 quadriplegic. Post-op complications turn Tasha’s struggle and ultimate triumph into an unbelievable journey. From loss and grief, to self-discovery and achievement, Tasha’s faith, resilience, and honesty have allowed her to leave the old Tasha behind while she confronts the new Tasha’s life from a state of the art wheelchair. This poignant memoir from the current Ms. Wheelchair USA inspires readers to welcome adversity—to “face your own trap door of opportunity.” Tasha constantly says, “… every day is a gift… and I will never take a step backward again.” This book is just one example of how she lives these words everyday and inspires others to do the same, no matter what their “trap door” might be.
Firm History
The book was published in December 2012, and initial response to the book has been tremendous. Two
By: Group 4 – Lowery D. Lockard; Brian Harrison; Michael Newby, Jenna Seemann. (No submission from Raymond Washington)
BUSI 520 – Liberty University
Product Background Information
Terrifying, yet inspiring, a fall from stage talent to C-5 quadriplegic proves that, in our darkest moments, faith and determination can prevail! Our product is an awe-inspiring autobiography written by the recently crowned Ms. Wheelchair USA, Tasha Schuh. The book features two hundred and fifty pages detailing Tasha’s amazing journey. After showcasing her talent as the lead in her high school’s production of Grease, Tasha Schuh began to dream of a career in theatre. No one presumed that the stage itself would steal her dream—and almost her life—during a rehearsal for her next big show. Just days before her opening night performance in The Wizard of Oz, Tasha took one step backward and fell 16 feet through a trap door. Landing on the concrete floor below the stage, she spent the next three days preparing for a surgery that would at best leave her a C-5 quadriplegic. Post-op complications turn Tasha’s struggle and ultimate triumph into an unbelievable journey. From loss and grief, to self-discovery and achievement, Tasha’s faith, resilience, and honesty have allowed her to leave the old Tasha behind while she confronts the new Tasha’s life from a state of the art wheelchair. This poignant memoir from the current Ms. Wheelchair USA inspires readers to welcome adversity—to “face your own trap door of opportunity.” Tasha constantly says, “… every day is a gift… and I will never take a step backward again.” This book is just one example of how she lives these words everyday and inspires others to do the same, no matter what their “trap door” might be.
Firm History
The book was published in December 2012, and initial response to the book has been tremendous. Two
References: 1) Admin; (2007). Full Market Coverage. Retrieved from: http://www.citeman.com/1435-full-market-coverage.html#ixzz2PntojP00. 2) Author Unknown; (2013). List of autobiographies, retrieved from: www.Wikipedia.org/list_of_autobiographies. 3) Author Unknown: (2013). Autobiographies on Line, retrieved from: www.alibris.com. 4) Farhana, M. (2012). Brand Elements Lead To Brand Equity: Differentiate or Die. Information Management & Business Review, 4(4), 223-233. 5) Harris,J. (2012). The Battle of Celebrity Memoirs. Guardian News & Media, UK, December 12, 2012. 6) Harris, J.(2006). Top Thirty-One Autobiographies and Memories to Read. The New York Times, April 26, 2012. 7) Linton,S. (2008). My Body Politic: A Memoir by Simi Linton, Ann Arbor, Michigan: University of Michigan Press. 8) Posen, H. E., Lee, J., & Yi, S. (2013). The power of imperfect imitation. Strategic Management Journal, 34(2), 149-164. doi:10.1002/smj.2007. 11) My Last Step Backwards - News - intervarsity.org . (n.d.). InterVarsity Christian Fellowship/USA - Home - intervarsity.org . Retrieved March 31, 2013, from http://www.intervarsity.org/news/my-last-step-backwards. 12) Tasha Schuh, Ms. Wheelchair USA (2013). Retrieved from: www.MsWheelchairUSA.org. 13) Tasha Schuh, Ms. Wheelchair USA; (2013). Retrieved from www.TheDaneFoundation.org. 14) Schuh, T. (n.d.). Home. Home. Retrieved March 31, 2013, from http://tashaschuh.com. 17) Book Publishing in the US: Market Research Report. (2013, Feb). Retrieved from Book Publishing Market Research Report | NAICS 51113 | : http://www.ibisworld.com/industry/default.aspx?indid=1233