Strategic Management Sony
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Applied Strategic Management
HONOURS DEGREE
OF
BACHELOR OF SCIENCE
BUSINESS AND MANAGEMENT STUDIES
Table of Contents
Acknowledgement……………………………………………………………………....3
Executive Summary…………………………………………………………………….4
Project Outline…………………………………………………………………………...5
Industry Life Cycle……………………………………………………………………....7
Key Success Factors (Industry Matrix)……………………………………………….9
Industry Analysis (Porter’s Five Forces)…………………………………………….11
SWOT Analysis • Internal Factor Analysis Summary (IFAS)………………………………………14 • External Factor Analysis Summary (EFAS)…………………………………….16
Strategic Factor Analysis Summary (SFAS)………………………………………..18
TOWS Matrix…………………………………………………………………………...20
Assessment of Company Performance……………………………………………..22
Review of Strategic Options and Future Strategic Direction……………………...23
Recommendations for Implementation of Strategies………………………………24
The Usefulness of Strategic Management Models………………………………...25
List of References……………………………………………………………………..27
Total Word Count: (3855)
Acknowledgement
I would like to thank Mr. G V Nathan for guiding me with this assignment all the while. He has been supervising and advising me on how to improve on my assignment throughout every lesson. If I were to do this assignment alone without his help, I will not be able to do it well and finish it on time. Therefore, I would like to sincerely thank him for being patience with me and help me with this piece of work along the way.
Executive Summary
The main purpose of this assignment is to analyze how the electronic industry works. As technology keeps getting better and better in our modern days, all electronic manufacturers should also come out with more innovative products as the technology grows. This will allow the electronic companies from all around the world to gain competitive advantage. The corporation which I had chosen to analyze is Sony, one of the leading and most
Applied Strategic Management
HONOURS DEGREE
OF
BACHELOR OF SCIENCE
BUSINESS AND MANAGEMENT STUDIES
Table of Contents
Acknowledgement……………………………………………………………………....3
Executive Summary…………………………………………………………………….4
Project Outline…………………………………………………………………………...5
Industry Life Cycle……………………………………………………………………....7
Key Success Factors (Industry Matrix)……………………………………………….9
Industry Analysis (Porter’s Five Forces)…………………………………………….11
SWOT Analysis • Internal Factor Analysis Summary (IFAS)………………………………………14 • External Factor Analysis Summary (EFAS)…………………………………….16
Strategic Factor Analysis Summary (SFAS)………………………………………..18
TOWS Matrix…………………………………………………………………………...20
Assessment of Company Performance……………………………………………..22
Review of Strategic Options and Future Strategic Direction……………………...23
Recommendations for Implementation of Strategies………………………………24
The Usefulness of Strategic Management Models………………………………...25
List of References……………………………………………………………………..27
Total Word Count: (3855)
Acknowledgement
I would like to thank Mr. G V Nathan for guiding me with this assignment all the while. He has been supervising and advising me on how to improve on my assignment throughout every lesson. If I were to do this assignment alone without his help, I will not be able to do it well and finish it on time. Therefore, I would like to sincerely thank him for being patience with me and help me with this piece of work along the way.
Executive Summary
The main purpose of this assignment is to analyze how the electronic industry works. As technology keeps getting better and better in our modern days, all electronic manufacturers should also come out with more innovative products as the technology grows. This will allow the electronic companies from all around the world to gain competitive advantage. The corporation which I had chosen to analyze is Sony, one of the leading and most
References: • Lynch Richard, (2006) Corporate Strategy, 4th Edition, Pearson Education Limited. England • Wheelan Thomas L & Hunger David, (2003), Strategic Management and Business Policy, 8th Edition, Addison Wesley Publishing Co, U.S.A