Strategic Management Plan
Executive Summary
Onestop Electronics Stores is a limited company that operates in the electronic industry. The firm was founded in 2010 and operates in the United States local and national markets as well as in foreign markets of the neighboring countries. The company essentially runs electronics chain stores that entail development, sales, repair, maintenance and distribution of all electronic gadgets and systems in local and international markets.
Additionally, Onestop Electronics Stores offers consultancy and advisory services to consumers regarding electronics systems and technology at large. The company offers quality products and is highly recognized for its advocacy for quality and …show more content…
Some challenges in employment program such as acquiring high competent people for specific jobs as well as the need for advocacy and greater visibility in the society.
Opportunities
i. Adoption of better management system such as Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) and better Information Management System (IMS) in order r to minimize managerial problems and difficulties. Further, structuring of managerial structure, defining roles, responsibility, authority and duties of each individual and department in order to enhance interdepartmental support and integration
Implication: Adoption of better managerial practices an information system will ensure the top level managers are able to make sound and informed decisions while the operational and tactical managers are able to operate with utmost efficiency. The optimal results of such an opportunity is increased organizational managerial and production efficiency, leading to increased productivity and financial performance ii. Increased Community …show more content…
The growing market segment could attract major competition
The various growing markets in the developing countries may attract various investors and competitor organizations
Implication: This may cause fierce competition with competitor firms in such growing markets, which may lead to low profits or closure of stores located in such regions
Long-term Objectives
i. To expand the firm aggressively and give average returns to shareholders of the company ii. To become the most preferred and the leading innovative electronics distributor within the national markets of United States and entire world at large iii. Achieving annual sale revenue of $200 million by 2020 iv. Reporting annual profits of $100 million by 2020
v. Becoming the largest and most preferred Electronics distributor in entire United States vi. Undertake Initial Public Offer (IPO) by 2017 vii. Employing 20,000 people with 40% technically qualified in sales, repair and maintenance of electronics system by 2020 viii. Having qualified sales managers and officers in all major Markets in the united States before 2018
Strategies
Generic Strategies
i. Accelerating product launches via strengthening the sales-force teams and customer care