Strategic management of Etihad Airways
1.0 Introduction
Abu Dhabi, Etihad Airways, the national airline of the United Arab Emirates to conduct function was established in 2003. "Etihad" is Arabic, is a shortened form of the United Arab Emirates. It’s headquartered in Khalifa City in Abu Dhabi during the major airlines Abu Dhabi International Airport operating from the base. Besides passenger transportation, Etihad Airways, and its Etihad Crystal Cargo offers cargo services sector. It is a relatively new company Skytrax in 2009 (Skytrax) Award for Best Business Class in more than 40 global awards, as is
2.0 Strategic management process
The strategic management process is a way for companies to build strategies for helping the company to respond quickly to new challenges. This dynamic process that helps companies find new and more efficient ways of doing business. The three main elements are situation analysis, strategy formulation and strategy implementation.
2.1 Stages of strategic management process
Figure 1: Three Stages of Strategic Management Process
Strategic Analysis is a process that can be used to identify the best way to achieve the outcome that desires you or your organization, choosing the path of weakness for change. By doing a strategic analysis, the team will create alternatives to achieve the desired result, stressing the engines, and the decrease in resistance. Strategic Analysis of the SWOT analysis, PEST analysis and value chain organizations using available resources to achieve desired goals and objectives in order to determine the best way is to use a tool like. (Akku, 2013)
3.0 External Environment
3.1 PESTEL Analysis (General Environment)
Figure 2: PESTEL Analysis (General Environment)
Political factor
Due to terrorist attack, many airlines have stopped flights to certain countries such as the main countries involved with the fear of their planes being attacked Etihad Airways, like other aviation firms, has to follow strict government regulations.
Economical
Abu Dhabi, Etihad Airways, the national airline of the United Arab Emirates to conduct function was established in 2003. "Etihad" is Arabic, is a shortened form of the United Arab Emirates. It’s headquartered in Khalifa City in Abu Dhabi during the major airlines Abu Dhabi International Airport operating from the base. Besides passenger transportation, Etihad Airways, and its Etihad Crystal Cargo offers cargo services sector. It is a relatively new company Skytrax in 2009 (Skytrax) Award for Best Business Class in more than 40 global awards, as is
2.0 Strategic management process
The strategic management process is a way for companies to build strategies for helping the company to respond quickly to new challenges. This dynamic process that helps companies find new and more efficient ways of doing business. The three main elements are situation analysis, strategy formulation and strategy implementation.
2.1 Stages of strategic management process
Figure 1: Three Stages of Strategic Management Process
Strategic Analysis is a process that can be used to identify the best way to achieve the outcome that desires you or your organization, choosing the path of weakness for change. By doing a strategic analysis, the team will create alternatives to achieve the desired result, stressing the engines, and the decrease in resistance. Strategic Analysis of the SWOT analysis, PEST analysis and value chain organizations using available resources to achieve desired goals and objectives in order to determine the best way is to use a tool like. (Akku, 2013)
3.0 External Environment
3.1 PESTEL Analysis (General Environment)
Figure 2: PESTEL Analysis (General Environment)
Political factor
Due to terrorist attack, many airlines have stopped flights to certain countries such as the main countries involved with the fear of their planes being attacked Etihad Airways, like other aviation firms, has to follow strict government regulations.
Economical
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