Strategic Management of Apple
Table of contents
1. Introduction……………………………………………………………………2
2. Executive summary/ Abstract…………………………………………………2
3. Main Body……………………………………………………………………3-9
3.1 Background of Apple Inc……………………………………………………3
3.2 Critical Analyze of The Company’s Mission………………………………4-7
3.3 Strategic Management Process………………………………………………7-9
4. Conclusion………………………………………………………………………9
References…………………………………………………………………………10
List of figure
Figure 1………………………………………………………………8
1. Introduction
A mission statement globally defines what business an organization is in now and objectives of the organization. It is the fundamental factor of a strategic plan. A mission statement can verbalize the beliefs and the directions in which a visionary manager wants to lead an organization. In general, mission statement address issues more explicitly, and can also serve to identify what is unique about the character of the organization. (Alex Miller, 1998, P42-44)
Here are some examples of mission:
Volkswagen’s mission is to produce and sell auto mobile which is affordable to everyone.
My school, Informatics’ mission is to act as a platform to educate, train and share the latest in information, knowledge and skill with the global community.
In this report, I choose Apple Inc to be my target of study. Firstly, I will introduce the background of Apple Inc. Second, I will analyze Apple Inc by SWOT method. Thirdly, I will form a mission and strategies and implementations according to the strategic management process for the future of Apple Inc.
2. Executive Summary/Abstract
Nowadays, more and more companies would like to build a set of mission statement which defines what business they are in now and where are they going as well as their beliefs. This can help the managers to make detailed strategies to achieve their target. For example, government services such as police have a mission to prevent crime and keep the society stable and peaceful.
1. Introduction……………………………………………………………………2
2. Executive summary/ Abstract…………………………………………………2
3. Main Body……………………………………………………………………3-9
3.1 Background of Apple Inc……………………………………………………3
3.2 Critical Analyze of The Company’s Mission………………………………4-7
3.3 Strategic Management Process………………………………………………7-9
4. Conclusion………………………………………………………………………9
References…………………………………………………………………………10
List of figure
Figure 1………………………………………………………………8
1. Introduction
A mission statement globally defines what business an organization is in now and objectives of the organization. It is the fundamental factor of a strategic plan. A mission statement can verbalize the beliefs and the directions in which a visionary manager wants to lead an organization. In general, mission statement address issues more explicitly, and can also serve to identify what is unique about the character of the organization. (Alex Miller, 1998, P42-44)
Here are some examples of mission:
Volkswagen’s mission is to produce and sell auto mobile which is affordable to everyone.
My school, Informatics’ mission is to act as a platform to educate, train and share the latest in information, knowledge and skill with the global community.
In this report, I choose Apple Inc to be my target of study. Firstly, I will introduce the background of Apple Inc. Second, I will analyze Apple Inc by SWOT method. Thirdly, I will form a mission and strategies and implementations according to the strategic management process for the future of Apple Inc.
2. Executive Summary/Abstract
Nowadays, more and more companies would like to build a set of mission statement which defines what business they are in now and where are they going as well as their beliefs. This can help the managers to make detailed strategies to achieve their target. For example, government services such as police have a mission to prevent crime and keep the society stable and peaceful.
References: Alex Miller, Strategic Management, 3rd edition, The MacGraw-Hill Companies Inc., 1998 Jay Heizer, Barry Rendar, Operations Management, 8th edition, Pearson Prentice Hall, 2006 Derek.L.Waller, Operations Management: A Supply Chain Approach, 2nd edition, International Thomson Business Press, 2003 Gerry Johnson, Kevan Scholes, Richard Whittington, Exploring Corporate Strategy, 7th edition, Pearson Education Published, 2005 AL Coke, Seven Step to a Successful Business Plan, 1st edition, American Management Association, 2002 http://www.hudong.com/wiki/%E8%8B%B9%E6%9E%9C%E5%85%AC%E5%8F%B8 http://wenku.baidu.com/view/11edc50d4a7302768e99391f.html http://baike.baidu.com/view/14874.htm