Strategic Management Analysis in Vitasoy
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Vitasoy Intentional Holding Limited
Company overview
Vitasoy International Holding Ltd is the biggest Soymilk Supplier in Hong Kong. It is also a listed company which manufacture and sale of food and beverages. The Group operates the following subsidy around the world, Vitasoy Hong Kong, Vitasoy China which produces and sale of Vitasoy (Soymilk) and Vita products (i.e. milk, tea and water). Vitasoy Australia, Vitasoy US produce and sale of Vitasoy (Soymilk) and Tofu in Australia and United States. Singapore Unicurd Food produces and sells Unicurd Tofu in Singapore. Vitaland Services Limited which operate tuck shops and student lunch meal services in Hong Kong primary and secondary school.[i] Hong Kong Gourmet which serves as centralized kitchen for Vitaland’s lunch box services and other catering services
History
After World War One, founder Dr. K S Lo has a dream to produce high protein milk alternative for Chinese people with affordable price. Vitasoy - a nutritious, high-protein soymilk drink was born on March 9, 1940 in Hong Kong. Because of perishable nature, Dr. Lo sell soymilk and delivered soymilk freshly. With the increasing demand for Soymilk, traditional way of producing Vitasoy could not satisfy customer’s need. In 1953, sterilization technology was included in producing Vitasoy which helps the drinks to be kept without the need of refrigeration. It is the first company to adopt Tetra Pak packing technology for manufacturing soymilk in 1975. (Technology which included UHT (Ultra High Temperature) sterilization, aseptic cartons packing which ensure products can be kept for months without refrigeration) The company became a famous brand name in Hong Kong and they expend their market to overseas markets from 1980s. [ii]
Nowadays, it turns into international company which factories located around the world and even listed on the Stock Exchange of Hong Kong.
Product
Vitasoy offers drinks in the following categories: natural soybean, Vita tea, dairy
Vitasoy Intentional Holding Limited
Company overview
Vitasoy International Holding Ltd is the biggest Soymilk Supplier in Hong Kong. It is also a listed company which manufacture and sale of food and beverages. The Group operates the following subsidy around the world, Vitasoy Hong Kong, Vitasoy China which produces and sale of Vitasoy (Soymilk) and Vita products (i.e. milk, tea and water). Vitasoy Australia, Vitasoy US produce and sale of Vitasoy (Soymilk) and Tofu in Australia and United States. Singapore Unicurd Food produces and sells Unicurd Tofu in Singapore. Vitaland Services Limited which operate tuck shops and student lunch meal services in Hong Kong primary and secondary school.[i] Hong Kong Gourmet which serves as centralized kitchen for Vitaland’s lunch box services and other catering services
History
After World War One, founder Dr. K S Lo has a dream to produce high protein milk alternative for Chinese people with affordable price. Vitasoy - a nutritious, high-protein soymilk drink was born on March 9, 1940 in Hong Kong. Because of perishable nature, Dr. Lo sell soymilk and delivered soymilk freshly. With the increasing demand for Soymilk, traditional way of producing Vitasoy could not satisfy customer’s need. In 1953, sterilization technology was included in producing Vitasoy which helps the drinks to be kept without the need of refrigeration. It is the first company to adopt Tetra Pak packing technology for manufacturing soymilk in 1975. (Technology which included UHT (Ultra High Temperature) sterilization, aseptic cartons packing which ensure products can be kept for months without refrigeration) The company became a famous brand name in Hong Kong and they expend their market to overseas markets from 1980s. [ii]
Nowadays, it turns into international company which factories located around the world and even listed on the Stock Exchange of Hong Kong.
Product
Vitasoy offers drinks in the following categories: natural soybean, Vita tea, dairy